Associate Director, Social Marketing & Strategy

Job Description
We’re looking for an Associate Director, Social Marketing & Strategy to lead social strategy across key clients, with a strong focus on campaign-driven work within Integrated Agency Teams (IATs). This role is responsible for translating brand and paid campaigns into effective, culturally relevant, social-first ideas and executions—not just always-on content.

You’ll play a key role in making integrated campaigns work on social, acting as a confident and credible voice in cross-functional settings. This includes pushing recommendations, engaging in thoughtful debate, and influencing decisions—while maintaining strong relationships and reading the room.

Role Responsibilities

Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions

Develop and optimize social strategies aligned to campaign objectives and KPIs

Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work

Advocate for social best practices and push work forward with confidence and clarity

Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders

Balance conviction with diplomacy, and be able to challenge thinking without being overly bullish

Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics

Ensure your POV is heard while building trust and strong cross-functional partnerships

Brief creators and guide content development to deliver high-quality, insight-driven work

Use performance data and social analytics to inform optimization and creative direction

Communicate clearly and confidently with senior stakeholders, adapting style to the room

Foster collaboration across teams with a people-first mindset

Navigate competing priorities, personalities, and evolving demands effectively

Manage multiple workstreams in a fast-paced environment with frequent status updates

Stay adaptable and resilient as priorities shift and new challenges emerge

Manage and mentor Social Strategists and Managers, elevating team output and growth

Qualifications

7–9+ years in social marketing

Prior experience working within Integrated Agency Teams (IATs)

Strong background in owned, earned, and organic social (required)

Experience translating brand and paid campaigns into social-first content

Additional Information
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $94,875-$138,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com.

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