Associate Director, Social Marketing & Strategy

Job Description: We’re looking for an Associate Director, Social Marketing & Strategy to lead social strategy across key clients, with a strong focus on campaign-driven work within Integrated Agency Teams (IATs). This role is responsible for translating brand and paid campaigns into effective, culturally relevant, social-first ideas and executions—not just always-on content. You’ll play a key role in making integrated campaigns work on social, acting as a confident and credible voice in cross-functional settings. This includes pushing recommendations, engaging in thoughtful debate, and influencing decisions—while maintaining strong relationships and reading the room.
Role Responsibilities Lead the social workstream within IATs, ensuring integrated campaigns translate into strong social executions
Develop and optimize social strategies aligned to campaign objectives and KPIs
Partner closely with other IATs, as well as internal Account, Creative, Paid Media, and Influencer teams to deliver cohesive work
Advocate for social best practices and push work forward with confidence and clarity
Act as an authoritative voice in meetings, comfortable operating “toe-to-toe” with stakeholders
Balance conviction with diplomacy, and able to challenge thinking without being overly bullish
Apply strong strategic thinking grounded in human behavior, culture, and platform dynamics
Ensure your POV is heard while building trust and strong cross-functional partnerships
Brief creators and guide content development to deliver high-quality, insight-driven work
Use performance data and social analytics to inform optimization and creative direction
Communicate clearly and confidently with senior stakeholders, adapting style to the room
Foster collaboration across teams with a people-first mindset
Navigate competing priorities, personalities, and evolving demands effectively
Manage multiple workstreams in a fast-paced environment with frequent status updates
Stay adaptable and resilient as priorities shift and new challenges emerge
Manage and mentor Social Strategists and Managers, elevating team output and growth
Qualifications 7–9+ years in social marketing
Prior experience working within Integrated Agency Teams (IATs)
Strong background in owned, earned, and organic social (required)
Experience translating brand and paid campaigns into social-first content
Additional Information Location: New York
Brand: Dentsu Creative
Time Type: Full time
Contract Type: Permanent
The annual salary range for this position is $94,875-$138,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
Benefits Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.
For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

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