Dir Loyalty & Partner Marketing - 90236392 - Washington

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20 000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

Job Summary
The Director, Loyalty & Brand Partner Marketing is a strategic leader responsible for shaping and activating a modern, differentiated loyalty ecosystem for Amtrak. This role owns the end‑to‑end ideation, development, and activation of loyalty‑driven marketing strategies as the organization evolves its points‑based program into a compelling, customer‑centric value proposition. This leader will play a critical role in externalizing the next generation of the loyalty program—including the launch and growth of a co‑branded credit card and a portfolio of high‑impact, brand‑accretive partnerships. The position ensures integrated go‑to‑market execution that drives engagement, acquisition, retention, and revenue, while strengthening brand equity and relevance.

Essential Functions
Loyalty Strategy & Evolution

Lead the marketing strategy for a modernized, points‑based loyalty program, including positioning, messaging, and member engagement.

Partner cross‑functionally to translate product enhancements into compelling customer‑facing value propositions.

Co‑Brand Credit Card Marketing

Own marketing strategy and activation for the co‑branded credit card, including acquisition, usage, and retention initiatives.

Collaborate with financial partners and internal teams to drive growth, optimize performance, and ensure brand alignment.

Partnership Marketing Development

Identify, evaluate, and develop strategic brand partnerships that enhance the loyalty ecosystem and elevate brand perception.

Lead go‑to‑market strategy and activation plans for partnership launches and ongoing engagement.

Campaign Ideation & Activation

Drive end‑to‑end ideation, planning, and execution of integrated campaigns across paid, owned, and earned channels.

Ensure consistent storytelling that reinforces the brand and loyalty value proposition across all touchpoints.

Cross‑Functional Leadership

Collaborate closely with Product, Digital, CRM, Revenue Management, and Agency partners to deliver cohesive, high‑performing programs.

Influence senior stakeholders and align teams around shared goals and performance metrics.

Performance Management & Optimization

Define KPIs and measure success across loyalty, credit card, and partnership initiatives.

Leverage insights and analytics to optimize campaigns and inform future strategies.

Other duties as assigned.

Minimum Qualifications

Bachelor’s Degree or equivalent combination of education, training and/or relevant experience.

11 years of relevant work experience.

5+ years of experience in loyalty program management, partnership marketing, or a similar role.

Proven track record of managing successful cobranded loyalty programs.

At least 2 years of experience managing external relationships, such as a co‑brand bank partner.

Demonstrated experience leading marketing strategy for a points‑based loyalty program and/or co‑branded credit card.

Proven track record of launching and scaling integrated marketing campaigns and partnerships.

Experience working in a complex, matrixed organization and managing external partners or agencies.

Preferred Qualifications

Bachelor’s Degree or equivalent combination of education, training and/or relevant experience.

13 years of relevant work experience.

Travel, Hospitality, or Loyalty marketing experience.

Experience in partnership development, negotiation and/or partnership marketing.

Experience in co‑branded credit card strategy and acquisition marketing.

Experience working within a matrixed or complex organization.

Familiarity with transportation, hospitality, or service‑driven industries.

Knowledge, Skills, And Abilities

Analytical & Data Expertise: Strong ability to analyze data, perform segmentation, and generate actionable insights through reporting.

Strategic Thinking & Problem Solving: Proven capability to develop strategies, solve complex problems, and build consensus across stakeholders.

Communication & Relationship Management: Excellent verbal and written communication skills with the ability to manage relationships and influence at all levels.

Project & Stakeholder Management: Skilled in managing multiple projects, coordinating with internal teams and external agencies, and driving results under tight timelines.

Technical & Industry Knowledge: Understanding of loyalty programs, CRM systems, digital marketing tools, and regulatory considerations, with proficiency in Microsoft Office Suite.

Strategic Thinking: Ability to translate business objectives into differentiated, customer‑centric marketing strategies.

Partnership Acumen: Strong ability to identify and structure brand partnerships that drive mutual value and brand lift.

Integrated Marketing Expertise: Deep understanding of omnichannel campaign development and execution.

Analytical Orientation: Proficiency in leveraging data to measure performance and optimize outcomes.

Leadership & Influence: Effective at driving alignment across cross‑functional teams and senior stakeholders.

Customer Focus: Strong understanding of loyalty drivers and how to build emotional and transactional engagement.

Executional Excellence: Ability to move seamlessly from concept to activation in a fast‑paced, evolving environment.

Work Arrangement
Onsite 4/5 Days.

Relocation Offered
No.

Travel Requirements
Up to 25%.

The salary/hourly range is $163,000.00 – $211,140.00. Pay is based on factors including but not limited to education, work experience, certifications, etc. Depending on an employee’s assigned worksite or location, Amtrak may consider a geo‑pay differential to be applied to the employee’s base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short‑term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.

Benefits

Health, Dental, and Vision Insurance

401K with Employer Match

Generous Paid Time Off

Railroad Retirement Benefits

Paid Caregiving Days and Backup Care

Health Savings Account

Public Service Student Loan Forgiveness

Fertility and Family Building Benefits

No‑cost Personal Health Advocate

Student Loan Assistance

Adoption and Surrogacy Assistance

Medical Plan Opt‑out

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