Dir Loyalty & Partner Marketing - 90236392 - Washington

Dir Loyalty & Partner Marketing - Washington

The Director, Loyalty & Brand Partner Marketing is a strategic leader responsible for shaping and activating a modern, differentiated loyalty ecosystem for Amtrak. This role owns the end-to-end ideation, development, and activation of loyalty-driven marketing strategies as the organization evolves its points-based program into a compelling, customer-centric value proposition. This leader will play a critical role in externalizing the next generation of the loyalty programincluding the launch and growth of a co-branded credit card and a portfolio of high-impact, brand-accretive partnerships. The position ensures integrated go-to-market execution that drives engagement, acquisition, retention, and revenue, while strengthening brand equity and relevance.
Essential Functions:
Loyalty Strategy & Evolution: Lead the marketing strategy for a modernized, points-based loyalty program, including positioning, messaging, and member engagement.
Co-Brand Credit Card Marketing: Own marketing strategy and activation for the co-branded credit card, including acquisition, usage, and retention initiatives.
Partnership Marketing Development: Identify, evaluate, and develop strategic brand partnerships that enhance the loyalty ecosystem and elevate brand perception.
Campaign Ideation & Activation: Drive end-to-end ideation, planning, and execution of integrated campaigns across paid, owned, and earned channels.
Cross-Functional Leadership: Collaborate closely with Product, Digital, CRM, Revenue Management, and Agency partners to deliver cohesive, high-performing programs.
Performance Management & Optimization: Define KPIs and measure success across loyalty, credit card, and partnership initiatives. Leverage insights and analytics to optimize campaigns and inform future strategies.
Minimum Qualifications:
Bachelor's Degree or equivalent combination of education, training and/or relevant experience.
Plus 11 years of relevant work experience.
5+ years of experience in loyalty program management, partnership marketing, or a similar role.
Proven track record of managing successful cobranded loyalty programs.
At least 2 years of experience managing external relationships, such as a co-brand bank partner.
Demonstrated experience leading marketing strategy for a points-based loyalty program and/or co-branded credit card.
Proven track record of launching and scaling integrated marketing campaigns and partnerships.
Experience working in a complex, matrixed organization and managing external partners or agencies.
The salary/hourly range is $163,000.00

$211,140.00. Pay is based on several factors including but not limited to education, work experience, certifications, etc. Depending on an employee's assigned worksite or location, Amtrak may consider a geo-pay differential to be applied to the employee's base salary. Amtrak may offer additional incentive and pay programs to recognize and reward our employees, including a short-term incentive bonus based upon factors such as individual and company performance that is commensurate with the level of the position.