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Senior Director, Product Marketing

Ladders · New York, NY, USA ·

Pay:
$200,000-$240,000/yr
Job type:
Full Time

For our client, we are seeking a Senior Director Product Marketing to join the team of a leader in the Telecommunications & Hardware space. This role will shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Telecommunications & Hardware environment.
Location: New York, NY - US based candidates only, no visa sponsorship available
Compensation: $200,000 – $240,000 annually
Responsibilities

Own end-to-end product marketing for consumer products, setting positioning and go-to-market strategies
Plan and execute high-impact product launches, orchestrating cross-functional teams for cohesive campaigns
Create messaging frameworks and content assets to drive marketing scalability and predictability
Foster a culture of quality deliverables tailored to strategic and tactical business needs
Collaborate closely with Product, Design, Growth Marketing, and Operations teams to influence roadmaps and enhance member engagement
Identify customer and market insights to inform product strategy and marketing investments
Develop repeatable messaging frameworks to ensure clarity and consistency across all marketing assets

Qualifications

12+ years of experience in product marketing, brand management, partnerships, or program management within consumer, travel, or subscription businesses
Proven track record leading go-to-market (GTM) strategies for high-visibility launches and complex product portfolios
Exceptional partner and stakeholder management skills, adept at influencing internal leaders and external partners
Strategic operator comfortable moving between vision-setting and hands-on execution
Strong command of strategic product storytelling, positioning, segmentation, and lifecycle growth

Benefits

Comprehensive healthcare plans including family-building benefits (fertility, adoption, surrogacy)
Flexible time off and an annual wellness stipend
Daily catered lunches and fully stocked kitchens at the office
Free OneMedical memberships for you and your dependents
401(k) retirement plan with an employer match

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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