Brand Designer

Responsibilities The Brand Designer plays a pivotal role in shaping and advancing Brasfield & Gorrie's visual identity—not just maintaining what exists, but pioneering what comes next. Sitting at the intersection of creative execution and brand stewardship, this role carries significant opportunity to define how the brand shows up across traditional channels, emerging platforms, and experiences that don't yet exist. The Brand Designer brings strategic thinking and visual storytelling to every project, translating business objectives into design that informs, engages, and resonates.

Brand Identity & Design
Design high-quality visual assets across print, digital, and multimedia—translating brand strategy, messaging, and positioning into compelling, on-brand concepts
Champion the development of Brasfield & Gorrie's brand identity—from foundational design systems to the broader creative vision that unifies storytelling, strategic messaging, and concept development across video, digital, and emerging formats

Brand Standards & Governance
Apply and uphold brand guidelines across all materials, ensuring consistency in design, tone, and messaging
Partner with internal teams and external vendors to review and refine creative work for brand alignment
Support development and maintenance of brand guidelines, templates, and tools that enable scalable execution

Creative Strategy & Concept Development
Collaborate with leadership to conceptualize creative approaches for campaigns, storytelling, and key initiatives
Contribute ideas that enhance brand differentiation, engagement, and clarity across audiences
Stay informed on design trends, tools, and best practices to continuously elevate creative output

Campaigns, Content & Digital Experience
Design and produce assets for enterprise campaigns, marketing initiatives, and digital platforms, including website, presentations, and multimedia content
Support development of cohesive visual storytelling across channels, ensuring an integrated brand experience
Contribute to user experience and design improvements for digital platforms
Cross-Functional Collaboration
Partner with Communications & Video and Regional Marketing teams to ensure consistent brand application across all efforts
Collaborate with business development, operations, and other stakeholders to understand needs and deliver effective design solutions
Act as a creative resource and advisor, providing guidance on design approaches and brand application

Process Improvement & Asset Management
Support enhancements to design workflows, tools, and templates to improve efficiency and consistency
Maintain and organize digital assets within asset management systems
Help scale design solutions that can be leveraged across teams and regions
Education - Skills - Knowledge - Qualifications & Experience 4-7 years of prior experience in a fast-paced, design related role preferred
Bachelor's degree in Graphic Design or related field required
Strong portfolio demonstrating expertise in visual design, branding, and digital applications
Advanced proficiency in Adobe Creative Suite; familiarity with video, presentation, and digital design tools
Deep understanding of brand systems, design standards, and visual storytelling—with the ability to think strategically about how design ladders up to business objectives
A collaborative communicator who can articulate design decisions, advocate for the brand, and navigate feedback across teams
Comfort presenting creative work to stakeholders—with a working knowledge of how to frame and position work strategically, not just aesthetically
Proven ability to manage multiple projects and competing priorities without losing attention to craft or brand integrity
Familiarity with digital asset management systems and marketing tools preferred
Minimal travel required (less than 10%)
Bonus
Experience with AI-powered design tools and an interest in how they're reshaping creative workflows
Motion design skills or experience with animation and video production
Interest or experience in UI/UX design principles and digital product environments