Brand Designer

Responsibilities
The Brand Designer plays a pivotal role in shaping and advancing Brasfield & Gorrie's visual identity—not just maintaining what exists, but pioneering what comes next. Sitting at the intersection of creative execution and brand stewardship, this role carries significant opportunity to define how the brand shows up across traditional channels, emerging platforms, and experiences that don't yet exist. The Brand Designer brings strategic thinking and visual storytelling to every project, translating business objectives into design that informs, engages, and resonates.

Brand Identity & Design

Design high-quality visual assets across print, digital, and multimedia—translating brand strategy, messaging, and positioning into compelling, on-brand concepts

Champion the development of Brasfield & Gorrie's brand identity—from foundational design systems to the broader creative vision that unifies storytelling, strategic messaging, and concept development across video, digital, and emerging formats

Brand Standards & Governance

Apply and uphold brand guidelines across all materials, ensuring consistency in design, tone, and messaging

Partner with internal teams and external vendors to review and refine creative work for brand alignment

Support development and maintenance of brand guidelines, templates, and tools that enable scalable execution

Creative Strategy & Concept Development

Collaborate with leadership to conceptualize creative approaches for campaigns, storytelling, and key initiatives

Contribute ideas that enhance brand differentiation, engagement, and clarity across audiences

Stay informed on design trends, tools, and best practices to continuously elevate creative output

Campaigns, Content & Digital Experience

Design and produce assets for enterprise campaigns, marketing initiatives, and digital platforms, including website, presentations, and multimedia content

Support development of cohesive visual storytelling across channels, ensuring an integrated brand experience

Contribute to user experience and design improvements for digital platforms

Cross-Functional Collaboration

Partner with Communications & Video and Regional Marketing teams to ensure consistent brand application across all efforts

Collaborate with business development, operations, and other stakeholders to understand needs and deliver effective design solutions

Act as a creative resource and advisor, providing guidance on design approaches and brand application

Process Improvement & Asset Management

Support enhancements to design workflows, tools, and templates to improve efficiency and consistency

Maintain and organize digital assets within asset management systems

Help scale design solutions that can be leveraged across teams and regions

Education – Skills – Knowledge – Qualifications & Experience

4-7 years of prior experience in a fast-paced, design-related role preferred

Bachelor's degree in Graphic Design or related field required

Strong portfolio demonstrating expertise in visual design, branding, and digital applications

Advanced proficiency in Adobe Creative Suite; familiarity with video, presentation, and digital design tools

Deep understanding of brand systems, design standards, and visual storytelling—with the ability to think strategically about how design ladders up to business objectives

A collaborative communicator who can articulate design decisions, advocate for the brand, and navigate feedback across teams

Comfort presenting creative work to stakeholders—to frame and position work strategically, not just aesthetically

Proven ability to manage multiple projects and competing priorities without losing attention to craft or brand integrity

Familiarity with digital asset management systems and marketing tools preferred

Minimal travel required (less than 10%)

Bonus

Experience with AI-powered design tools and an interest in how they're reshaping creative workflows

Motion design skills or experience with animation and video production

Interest or experience in UI/UX design principles and digital product environments

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