Digital Marketing Coordinator

About the Role
Dorm Room is a digital marketing agency working across music, film/tv, and consumer brands. We're looking for an experienced and qualified Digital Marketing Coordinator to support strategy and execution across our music artist roster, the ideal candidate is someone who knows how to build an artist's fan-facing digital presence and content engine from the ground up.

What You'll Do

Own digital marketing and social strategy for a portfolio of music artist clients across genres

Develop and execute campaign concepts, and platform-specific strategy (TikTok & Instagram)

Build out artist positioning, voice, and content pillars tailored to each act's brand and fanbase

Manage fan page networks, UGC campaigns, and creator/influencer partnerships

Coordinate content around releases, tours, and key moments (single drops, tour announcements, EP rollouts)

Track performance metrics and translate data into actionable strategy adjustments

Collaborate with Dorm Room's production team to bring campaigns to life

Help build scalable systems/playbooks as we grow across genres

Who You Are

1-4+ years in music marketing, social media strategy, or artist/label management

Proven experience growing artist or fan-page social channels and running multi-platform campaigns

Strong understanding of music industry marketing specifically (release cycles, fan culture, streaming platforms)

Comfortable owning artist/label relationships and presenting strategy with confidence

Experience with fan page infrastructure, creator partnerships, or UGC campaign management

A point of view on what makes an artist's social presence work, not just what's trending

Bonus Points

Existing relationships with artists, managers, or industry contacts across genres (country, rap, pop)

Deep cultural fluency in a specific genre space

What We Offer

Ownership over artist workstreams within a growing music division

Direct access to founder/leadership, room to shape strategy

Competitive compensation based on experienceThis role is remote-friendly, though we have a preference for candidates based in or around Los Angeles for occasional in-person collaboration and client touchpoints, not a dealbreaker if the right person is elsewhere.

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