Senior Brand Manager, Axe Demand Generation and Performance Lead

About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

Job Purpose
The Senior Brand Manager serves as the lead of the Axe Engagement team, leading Engagement go‑to‑market strategy. This individual will oversee the creation of all paid content, manage go‑to‑market engagement activities, and ensure a streamlined digital workflow that supports the brand’s growth objectives in store and online. The role requires a strong sense of ownership and the capacity to work independently, driving the Axe campaigns from conception to execution.

The Senior Brand Manager is also expected to foster cross‑functional collaboration with internal teams such as CMI, Innovation, Supply Chain, CS&P and Finance to ensure business objectives are met holistically. This includes supporting the development of innovation pipelines, aligning brand communications with long‑term growth ambitions, and ensuring all performance and engagement strategies are integrated with the wider business plan. By leveraging close partnerships across departments, the Senior Brand Manager ensures that campaigns are not only creative and engaging but also commercially effective and aligned with Axe’s strategic priorities.

With Axe’s focus on reaching young guys, the Senior Brand Manager must immerse themselves in the culture of this demographic. It is essential to identify authentic and impactful opportunities for Axe to connect with young guys, ensuring the brand remains relevant and meaningful within their lives. The role will report directly to the Head of Axe for the US, reinforcing the importance and visibility of this position within the organization.

Key Responsibilities

Content Strategy & Activation

– Lead the briefing processes for Brand Say content, including video, social, display, and commerce assets. Translate consumer insights, overarching brand strategy, and category trends into content strategy matrices that guide always‑on initiatives, campaigns, modular executions, and commerce‑driven content.

Integrated Agency Team (IAT) Leadership

– Manage the agency teams (Media, PR, Social, Creative, Influencer) through regular weekly check‑ins to ensure continuous progress toward campaign launches and ongoing iterations that drive growth.

Performance Ownership

– Own and understand the brand’s P&L, including budget management, gross margin optimization, and forecasting. Monitor and optimize key brand metrics such as market share, share forecast, monthly shipments, brand health, and shopper metrics. Lead monthly performance reviews and make recommendations based on data.

Customer and Shopper Marketing Collaboration

– Work closely with Customer and Shopper Marketing teams to bring Axe campaigns to life. Lead in‑store executions and ensure retailer‑focused amplification of national campaigns for flawless retail execution.

What You’ll Need to Succeed

8+ years of relevant branding/marketing experience with MBA preferred.

Strong interpersonal skills.

Passion for bringing campaigns to life and driving growth.

Strong analytical skills including forecasting, budgeting, and brand performance metrics.

Bias for action: ability to independently drive key workstreams.

Owner’s mindset: embracing the thought process of an owner, thinking ahead, and aligning with Unilever behaviors.

Pay
Pay range: $119,400 to $179,000.

Bonus, LTI, and Benefits
Bonus eligible. LTI eligible. Employees are eligible to participate in Unilever benefits plan, which includes health insurance, retirement savings, life and disability insurance, parental leave, sick leave, paid vacation, holidays, and voluntary benefits.

EEO Statement
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

Additional Information
Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check, and DMV check.

For assistance during recruitment process, please contact NA.Accommodations@unilever.com. This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours.

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