Principal Product Manager, Vogue

Responsibilities

Condé Nast is looking for a Principal Product Manager to lead digital product for Vogue — the most influential fashion and culture brand in the world

This is a principal-level role

You won’t just execute a roadmap — you’ll own the product vision, set the standard for what great looks like, and be accountable for outcomes across one of the most recognisable media brands on the planet

You’ll influence engineering, editorial, commercial, and senior leadership, often without direct authority, and you’ll move the organisation through the quality of your thinking and the clarity of your decisions

This isn’t a role for someone who manages a backlog

It’s a role for someone who reads Vogue religiously, has strong opinions about the product, and wants to shape what it means to experience this brand digitally — across web and app — with experimentation, prototyping, customer and data at the centre of how they work

You are AI-native — not curious about AI, but already building with it

You bring that lens to every product decision, and you move fast: from idea to prototype to test to ship

Vogue commands one of the largest and most loyal audiences in digital media

Hundreds of millions of people experience this brand through the products you’ll own

Your job is to grow that audience, deepen it, and make it impossible to leave — through a web experience that earns every visit and an app that earns a place on the home screen

Own the product strategy and roadmap for Vogue’s digital experiences — web, app, and whatever comes next

Develop a deep, specific point of view on what makes Vogue’s product exceptional: the intersection of fashion authority, cultural relevance, and the world’s most discerning audience

Protect and extend what makes Vogue irreplaceable while pushing its digital experience into genuinely new territory — the brand deserves a product that matches its editorial ambition

Own the product strategy behind Vogue’s web audience — UPVs, recirculation, session depth, and the content discovery experiences that turn a single visit into a habit

Define and drive the metrics that reflect how Vogue’s audience actually behaves: not just traffic, but engagement depth, return frequency, and content interaction quality

Build experiences that scale Vogue’s reach without diluting what makes it Vogue

Own the Vogue app as a distinct product surface — with its own engagement model, retention strategy, and reason to exist beyond the web

Develop a sharp point of view on what the Vogue app should be: a destination for the most engaged readers, a personalisation engine, a daily habit. Then build toward it

Define the app-specific metrics that matter and drive them through structured experimentation

Lead Vogue’s investment in AI-powered product experiences: personalised editorial surfaces, smart content discovery, style recommendations, and search — built to serve readers who know exactly what they want and readers who don’t yet know they want it

Stay at the frontier of what AI makes possible in fashion and culture media; bring informed, practical perspectives on what to build, buy, or partner on

Prototype first — use AI tools to pressure-test ideas before committing engineering resources, and move fast from concept to artifact to test

Own the experimentation programme for Vogue — design, run, and analyse A/B and multivariate tests across the full digital experience

Define the metrics that matter: engagement depth, retention, content interaction, app activation, and the audience KPIs that reflect Vogue’s unique readership

Build a culture of hypothesis-driven development — every major product decision is grounded in data and validated through structured testing

Self-sufficient when it comes to pulling your own data, interpreting it, and setting up dashboards and instrumentation when needed

Translate quantitative signals and qualitative user research into clear product direction; communicate findings compellingly to editorial and senior stakeholders

Vogue has decades of authority over how the world’s most influential readers discover and buy fashion. Your job is to make sure the product reflects that — building shopping and discovery experiences that feel earned, not bolted on, and that convert without compromising the brand

Build genuine, trust-based partnerships with Vogue’s editorial team — understand their creative process, respect their craft, and find where product can amplify their work without diluting it

Serve as the bridge between editorial vision and technical possibility, translating fluently in both directions

Co-develop product experiences that feel native to Vogue’s voice and sensibility — a Vogue feature should feel like Vogue

Drive product prioritisation within a 12 month horizon, balancing near-term delivery with longer-term bets

Lead cross-functional teams across editorial, design, engineering, and project management to ship features that move the needle

Convert business objectives into clear development plans and follow through on delivery

Define and refine OKRs for your product area; manage agile ceremonies and day-to-day planning

Align senior stakeholders to the product roadmap; communicate updates, blockers, and decisions proactively and clearly

Write sharp product briefs and gain buy-in on new approaches

Own all product documentation — strategy, status, and decisions

Benefits

Domestic Partner Benefit Extensions

Free Mental Health Services

Assistance in Refinancing Student Loans

Long-term Remote Work Pilot

Extended Bereavement leave

Extended Parental Leave

Added Adoption Financial Support

Qualifications

You make the people around you better — whether that’s a junior PM, a designer, or an engineering partner, you raise the standard of the work without being asked to

Editorial partnership experience — you know how to earn trust with editors, navigate creative culture, and build products that feel editorially authentic

AI-native orientation — you already use AI in your daily work, you’ve shipped or contributed to AI-powered features, and you think of AI as a core capability, not an add-on

A genuine Vogue reader — you have opinions about the product, you understand what makes the brand’s voice and audience distinct, and you experience it as a reader, not just a PM

Experimentation fluency — you’ve owned or deeply contributed to A/B testing programmes; you know how to design valid tests, interpret results, and drive decisions from data

Bachelor’s or Master’s degree

Bonus: experience at a media or publishing company — you already know the rhythms of editorial culture and the constraints of platform-dependent publishing

A prototyper’s instinct — you move fast from concept to artifact; you’ve used Figma, no-code tools, AI tools, or whatever it takes to make ideas tangible quickly

App product experience — you’ve owned or significantly contributed to a consumer app; you understand the distinct dynamics of app engagement, retention, and growth versus web

Strong product analytics chops — comfortable with data tracking tools, funnel analysis, cohort analysis, and building the instrumentation that makes good measurement possible

Experience with fashion, luxury, or culture products — you understand what great looks like in this space and have strong opinions about the gap between what exists and what could

Strong written and verbal communication skills; comfort working across time zones and functions

10+ years of product management experience in digital media, publishing, or consumer-facing products — with a track record of shipping great web and app experiences, not just managing roadmaps. You can point to specific things you built, what they moved, and what you learned

You know what best-in-class looks like for a consumer content experience and you hold your team to that standard. You benchmark against the best publishers and platforms — not just direct competitors — and you bring that context into every product conversation

Business-minded — you can size a market, write a business case, and hold your own in a commercial conversation. You understand how product decisions connect to revenue, audience growth, and long-term brand value, and you can articulate that clearly to senior stakeholders without needing someone to translate for you

Comfort with ambiguity — you’ve operated in large, complex organisations where the path wasn’t always clear. You’ve driven alignment without direct authority, across teams with competing priorities, and you’ve kept things moving anyway

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