Associate Digital Media Director

Description: We're seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You'll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands‑on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities
Performance Analytics & Data‑Driven Strategy

Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels

Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform‑native dashboards

Build custom reporting solutions and automated dashboards to track and measure campaign results

Conduct A/B testing and multivariate testing to improve campaign performance

Develop attribution models to understand customer journey and optimize budget allocation

Synthesize complex data into actionable insights and strategic recommendations

Present performance findings and insights to senior leadership and clients

Own development of comprehensive, innovative multi‑channel media plans for assigned client accounts

Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media

Design and execute integrated SEM strategies including paid search optimization and keyword management

Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share

Produce performance‑driven strategies focused on positive ROAS, lead generation, and subscription optimization

Lead monthly/quarterly business reviews and annual multi‑channel budget planning

Campaign Execution & Tactical Activation

Oversee multi‑channel campaign implementation, monitoring, and optimization

Coordinate with creative, copywriting, and analytics teams for on‑brand, on‑message delivery

Monitor performance and adjust tactics in real time to optimize results

Own complex deliverables and ensure alignment with strategic objectives

Evaluate vendor capabilities, pricing, and performance to support client needs

Conduct vendor selection processes and establish ongoing relationships

Monitor vendor performance against SLAs and contractual obligations

Negotiate favorable terms and pricing agreements to optimize client ROI

Maintain vendor performance scorecards and lead problem resolution

Strategic Client Partnership

Serve as main strategic partner to guide and develop current and future media planning

Develop deep understanding of client business and identify growth opportunities

Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages

Provide proactive recommendations with supporting data and competitive analysis

Collaborate across teams to deliver integrated solutions and drive strategy execution

Work with creative and development teams to produce digital assets aligned with strategic recommendations

Contribute to new business pitches and proposal development

Required Qualifications

7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)

3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization

2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)

Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data

Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools

Experience with vendor and supplier evaluation, selection, and management

Proven ability to develop innovative multi‑channel media strategies for complex clients

Strong understanding of performance media principles (ROAS, lead generation, subscription programs)

Strong project management skills with ability to prioritize multiple tasks and meet deadlines

Analytically minded with excellent problem‑solving and troubleshooting skills

Strong written and verbal communication skills

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Proficiency with Microsoft Office Suite and Google Workspace

Preferred Qualifications

Hands‑on experience with Demand‑Side Platforms (DSPs) for programmatic campaign management

Advanced experience with Google DCM for campaign management and trafficking

Advanced experience with Prisma for buy management (order, traffic, reconciliation)

Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)

Experience building custom dashboards and automated reporting solutions

Advanced knowledge of attribution modeling and customer journey analysis

Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)

Advanced expertise in e‑commerce marketing and retail media analytics

Experience with A/B testing and experimental design

Certifications in Google Analytics, Google Ads, or data analytics

Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI

Experience presenting data‑driven insights to C‑level stakeholders

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