Product Marketing Manager

Responsibilities

Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.

Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.

Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.

Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.

Establish and track KPIs for marketing campaigns and product launches, ensuring data‑driven decision making and accountability for results.

Lead cross‑functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.

Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

Requirements

Bachelor’s degree in marketing, business or related field required.

8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing and experience driving go‑to‑market launches.

Must have led multiple successful product launches and commercialization initiatives.

Experience managing cross‑functional projects with executive visibility.

Proven experience working in a cross‑functional environment with engineering, operations, marketing, and sales.

Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.

Strong prioritization, organization, and project management skills.

Ability to travel up to 25%

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