Responsibilities
- Partner closely with leadership to grow the Ecommerce and DTC customer segment.
- Identify the highest-potential accounts, prioritize where we can win, and help build a clear go-to-market strategy for the segment.
- Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
- Help define how Universal Ads should sell into Ecommerce and DTC advertisers, including our positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
- Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of Ecommerce and DTC customers.
Requirements
- Bachelor's Degree
- 10 Years + relevant Work Experience
- meaningful experience and relationships with Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
- Understanding the complexity in how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
Certifications & Qualifications
- Bachelor's Degree