Digital Marketing Strategist

Digital Marketing Strategist

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world's leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage. Our work centers on creating an exceptional member experience

a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise. We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more.
We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, deploying, analyzing, and optimizing based on key performance indicators (KPIs) for email and SMS campaigns in collaboration with colleagues from across the Marketing team and from the Digital team. This person will work closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.
Principal Duties and Responsibilities:
Design and develop email and SMS marketing campaigns that drive engagement and conversions
Deploy campaigns using email marketing platforms and SMS marketing tools
Publish content on corporate website and customer portals
Collaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goals
Track and measure campaign performance using analytics tools specific to email and SMS
Optimize campaigns based on data and performance metrics for email and SMS channels
Report on KPIs and campaign success for email and SMS campaigns to stakeholders
Know the company's brand, products, and customer personas
Deliver performance reports to internal stakeholders
Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements
Stay current on content and digital marketing best practices and techniques for creating effective and engaging content
Qualifications
Education:
Bachelor's degree in Marketing, Communications, or related field
Work Experience:
3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEO
Skills/Abilities/Competencies:
Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.
Experience with SMS marketing tools and platforms
Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization
Ability to manage multiple projects and deadlines simultaneously
Bring fresh ideas forward by listening to and working with employees and the people we serve.
Strong, demonstrated track record of the ability to execute on time, on budget, and within scope.
Additional Job Details (if applicable)
Working Conditions:
This is a hybrid role that requires onsite team meetings at Assembly Row, Somerville 1x/quarter
Remote workdays require a stable, secure, quiet, and compliant workspace
Remote Type: Hybrid
Work Location: 399 Revolution Drive
Scheduled Weekly Hours: 40
Employee Type: Regular
Work Shift: Day (United States of America)
Pay Range: $79,560.00 - $115,720.80/Annual
Grade: 7
At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth. We invite you to apply, and our Talent Acquisition team will provide an overview of your potential compensation and benefits package.
EEO Statement:
8925 Mass General Brigham Health Plan Holding Company, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.