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Marketing Manager III

Iconma · New York, NY, USA ·

Job type:
Full Time

Marketing Manager III

Our client, an Internet Content & Information company, is looking for a Marketing Manager III for their remote location. Responsibilities include:
Working closely with Sales, Channel Marketing, Integrated Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals.
Applying analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle at Retail.
Delivering cross-channel programs for retail including strategy, execution, optimization, analysis, and reporting.
Developing a deep understanding of our audience personas, mindsets, attitudes, values, and behaviors across products and industries.
Partnering closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing, and Product Management.
Tracking performance of programs to provide data-backed insights to optimize programs and find new opportunity areas.
Requirements include:
Must-Have Skills
Retail experience (agency or client side)
Experience with cross-functional teams
Marketing or creative reproduction background
Nice-to-Have Skills
Adaptability
Electronics background (walmart, best buy, google)
Brand strategist
Years of overall experience required:
5+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results.
Why should you apply?:
Health benefits
Referral program
Excellent growth and advancement opportunities