Marketing Manager III

Job Title:

Marketing Manager III

Duration: 4+ Months (Possibility of extension)

Location: US Remote (NYC to go on-site but does not need to be local in NYC)

RESPONSIBILITIES
Work closely with Sales, Channel Marketing, Integrated Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals.
Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle at Retail.
Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting.
Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries.

Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas.

Must-Have Skills

1 Retail experience (agency or client side)

2 Experience cross functional teams

3 Marketing or creative reproduction background

Nice-to-have Skills

1 Adaptability

2 Electronics background (walmart, best buy, google)

3 Brand strategist

Years of overall experience required?

5+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results.

Story Behind the Need - Business Group & Key Projects

Surrounding team & key projects

The Wearables Marketing team drives adoration and everyday usage for RL Wearable products by unleashing data-driven marketing and creativity to accelerate business results.

Typical Day-to-Day in the role

Supporting retail marketing across 3P retail channel and 1P channel
Creating execution, creative strategy, integrated marketing plan for retail partners

Candidate Disqualifiers

Does not want Account Sales person (want retail marketing)
Anyone with zero retail experience