Director, Fan Engagement Marketing International Club CRM & Performance Marketi

Director, Fan Engagement Marketing

International Club CRM & Performance Marketing

The National Football League (NFL) is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function.
This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all 32 Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets.
The Director ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels by operationalizing league data, platforms, and best practices. Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction, while enabling sustained international fan development.
Responsibilities:

International Club Managed Services Execution
Global Operations & Workforce Enablement
International 1:1 Marketing Delivery
Data Privacy, Governance & Compliance Support
Club Enablement & Relationship Support
Cross-Functional Coordination & Reporting
Required Qualifications:

8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
Experience operating within managed services, agency, or shared-services models, ideally in global environments
Working knowledge of international data privacy and marketing regulations and their executional implications
Demonstrated experience managing distributed teams or partners across regions and time zones
Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
Ability to manage high-volume, deadline-driven workflows with consistency and accuracy
Background in sports, entertainment, or global consumer brands
Preferred Qualifications:

Experience supporting or scaling internal agency or managed services models in complex organizations
Strong operational instincts with the ability to translate strategy into repeatable execution
Comfortable working in matrixed environments with multiple stakeholders and dependencies
Experience partnering with Legal, Data, and Technology teams in regulated markets
Global mindset with sensitivity to cultural and regional differences in fan engagement
Other Key Attributes / Characteristics:

Execution-focused operator who takes pride in reliable delivery and operational excellence
Service-oriented mindset with a strong commitment to supporting Clubs as internal clients
Highly organized, detail-oriented, and able to manage multiple concurrent workstreams
Clear, proactive communicator who escalates issues early and constructively
Comfortable operating under pressure in high-volume, time-sensitive environments
Influence-driven collaborator who builds trust without relying on formal authority
Curious, adaptable, and motivated to continuously improve processes, tools, and outcomes
Passion for sports

and the NFL in particular

with an appreciation for the role Clubs play in global fan growth
Travel:

Up to 25% domestic and international travel required
Terms / Expected Hours of Work:

NFL employees are expected to work 40 hours per week, with flexibility to support global operations across international time zones
This role requires availability outside of standard business hours, including early mornings, evenings, and occasional weekends, to support international markets and Club needs
Due to the global nature of the role, the position carries an on-call responsibility to address time-sensitive issues, campaign execution, or operational needs as they arise across regions
Salary / Pay Range:

$165,000 - $195,000 USD
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset