Director of Marketing - Public Relations

Responsibilities Direct and oversee the development, implementation and evaluations of all global marketing programs for the Florida Department of Citrus (FDOC).
Direct the activities of all global marketing staff under this position’s supervision as well as agencies contracted by the FDOC.
Direct and manage the annual strategic planning process for domestic and international programs plans and proposed budgets.
Provide detailed presentations annually of the Department’s proposed program plans and budget to the Florida Citrus Commission (FCC) and industry organizations to ensure consensus among industry.
Develop, implement and manage the global FDOC brand.
Direct the development and implementation of FDOC brand guidelines for all staff, industry and agencies to follow.
Direct the development of assets including video, photos, publications, digital artwork, etc and ensure brand standards are met.
Direct and maintain the suite of FDOC websites.
Direct and manage the development and execution of a variety of program measurement tools including but not limited to surveys, focus groups, sales reports, mixed media models, ROI reports, etc.
Manage assigned budgets and departmental assets and equipment.
Direct the development and implementation of a strategic communications plan for internal and external audiences.
Develop and maintain relationships with orange juice brands/processors.
Requirements Bachelor's degree from an accredited college or university in marketing, public relations, communications or related field.
A minimum of six (6) years of experience in the areas of marketing, public relations, media relations, or related area.
Excellent written and oral communication skills demonstrated through published writing examples, strong editing and proofreading skills.
Strong organizational skills and the ability to manage multiple projects simultaneously and meet deadlines.
Strong public speaking skills.
Demonstrated analytical and conceptual problem-solving ability.
Ability to process and incorporate feedback.
Ability to conduct research using a variety of resources and channels to effectively communicate on diverse topics.
Excellent interpersonal skills and the ability to deal effectively with people at all levels of the organization and in the industry.
Ability to effectively lead an internal team and agency partners.
Able to work independently as well as in a team setting.
Basic understanding of AI platforms and a readiness to leverage AI tools and innovations.
Proficient in Microsoft Office programs (Word, Excel, PowerPoint).

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