CandyRific Hires National Sales Director

Overview
CandyRific, a manufacturer of candy-and-novelty-product combinations sold under popular licensed brands, has appointed Eric Sims as National Sales Director.

Responsibilities

Manage broker relationships and supply businesses with the tools and information necessary for success.

Use experience to strategically drive sales and distribution of the company’s classic and unique products to further grow the business.

Attend the ECRM Candy Planning: Everyday and Summer Seasonal session in Dallas (Aug. 24-27).

Qualifications

More than 20 years of experience in the industry, having previously worked for Russell Stover, Lindt & Sprüngli, and Ghirardelli Chocolates.

Bachelor’s degree in business administration and management from the University of Tampa.

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