Marketing Manager

Job Title: Marketing Manager
Responsibilities

Pursuit Strategy & Storytelling

Lead pursuit strategy sessions
Develop win themes, messaging, and client‑centric narratives
Guide content strategy for proposals, RFPs, RFQs, presentations, and pitch materials

Team Leadership & Workload Management

Manage and coach Marketing Professionals
Assign work, manage deadlines, and ensure quality control
Support development of team members through feedback, mentoring, and exposure to complex pursuits

Stakeholder Partnership

Partner with brokers, fee earners, local marketing, research, operations, service line leaders, design, and executive leadership
Facilitate alignment across pursuit teams and ensure deliverables reflect business objectives
Navigate competing priorities and stakeholder feedback to align teams around a unified pursuit strategy and client story

Quality, Brand & Process Excellence

Ensure deliverables follow C&W brand standards and best practices
Improve proposal/presentation content, process consistency, and tool adoption
Share best practices across ABD and related marketing teams

Reporting & Business Intelligence

Track pursuit activity, trends, key wins, workload, and outcomes
Provide leadership with insights that inform staffing, service delivery, and business development strategy

Training & Strategic Initiatives

Lead and support targeted trainings for marketing teams, brokers, and business stakeholders focused on business development best practices and pursuit excellence
Partner on special projects, playbooks, process improvements, and strategic initiatives that enhance team effectiveness and drive continuous improvement
Promote knowledge sharing, best‑practice adoption, and the use of emerging technologies to strengthen business development capabilities across the organization

Qualifications

Bachelor’s Degree or equivalent experience required (preferably in journalism or marketing)
5+ years of experience in marketing, B2B proposal writing and/or business development marketing
Commercial real estate or professional services experience preferred
Strong ability to problem‑solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline‑driven, dynamic office environment
Experience serving as primary marketing leader overseeing a team of marketing professionals
Strong time management, organizational, and prioritization skills
Must have the ability to balance multiple priorities and projects simultaneously
Self‑motivated approach with the ability to take initiative but works well in a group environment
Proficiency in Microsoft suite (including PowerPoint) and preferably Adobe Suite – InDesign
Ability to interface with and communicate with clients
Compensation & Benefits

Base Salary: $97,750.00 – $115,000.00
Eligible employees may enroll in a variety of benefit programs, generally including health, vision, and dental insurance; flexible spending accounts; health savings accounts; retirement savings plans; life, and disability insurance programs; and paid and unpaid time away from work. The company will not pay less than minimum wage for this role.
Equal Employment Opportunity Statement

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated. In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.

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