Senior Manager Brand Marketing

Sr. Manager Brand Marketing
Position Overview: The Senior Manager Brand Marketing leads the development and execution of enterprise-wide brand campaigns and marquee brand moments that advance the company’s purpose, strategy, and reputation with both external and internal audiences. This role drives flagship, enterprise-defining efforts—including the Annual Report and other signature brand moments—ensuring they are conceived as integrated, multi-channel brand experiences rather than standalone communications. Reporting into the Head of Brand Strategy and Sponsorships, this leader serves as the connective tissue between enterprise strategy, thought leadership, and colleague experience—translating business priorities into cohesive narratives that build trust, relevance, and long-term brand equity. This person has professional presence and is comfortable regularly engaging with senior leaders and managing their expectations.
Key Responsibilities

Enterprise Brand Campaign & Marquee Moment Leadership

Drive the strategy, development, and execution of integrated, enterprise-level brand campaigns that reinforce the company’s purpose, values, and long-term growth priorities. Partner across teams to develop the corporate brand messaging. Own marquee, enterprise-defining brand moments (e.g., Annual Report, enterprise thought leadership launches, signature corporate impact moments), ensuring they function as integrated brand platforms across the year. Reimagine marquee efforts as multi-channel experiences—spanning digital, social, earned, internal, events, and executive engagement—rather than one-time deliverables.
Employee & Colleague Brand (Internal Brand)

Lead the employee/colleague brand strategy and value proposition. Ensure colleagues understand, believe in, and can authentically represent the brand. Partner with HR, Internal Communications, DEI, and leadership teams to translate enterprise brand strategy into internal narratives, campaigns, and engagement moments. Oversee internal activation of marquee brand efforts, ensuring colleagues are informed, inspired, and equipped to amplify key narratives.
Always-On Brand Planning

Develop annual brand and campaign roadmaps that balance flagship moments with always-on storytelling. Establish messaging frameworks that ensure marquee efforts cascade into sustained, always-on content. Partner with thought leadership and research teams to translate insights into compelling narratives across campaigns.
Cross-Functional Leadership

Serve as a strategic partner to Communications, Marketing, HR, Corporate Impact, Investments, Finance. Provide brand oversight and guidance to internal teams and agency partners responsible for executing enterprise campaigns and marquee efforts.
Measurement & Optimization

Define success metrics for enterprise brand campaigns and marquee moments, including brand health, engagement, reach, and narrative impact. Use insights and performance data to continuously refine both flagship moments and always-on brand activity. Responsible for sharing insights and learnings with leaders and executive teams.
Qualifications & Experience

8+ years of experience in brand marketing, enterprise marketing, or integrated marketing roles within large, matrixed organizations.
Proven experience leading marquee, enterprise-scale brand initiatives (e.g., Annual Reports, enterprise thought leadership platforms, major brand campaigns).
Demonstrated expertise in internal/employee branding and culture-driven storytelling.
Strong understanding of corporate brand, reputation, and multi-channel narrative orchestration.
Salary Range

$103,450.00 - $169,960.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Benefits

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com.
Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

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