Senior Manager Brand Marketing

Sr. Manager Brand Marketing Position Overview The Senior Manager Brand Marketing leads the development and execution of enterprise-wide brand campaigns and marquee brand moments that advance the company's purpose, strategy, and reputation with both external and internal audiences. This role drives flagship, enterprise-defining efforts—including the Annual Report and other signature brand moments—ensuring they are conceived as integrated, multi-channel brand experiences rather than standalone communications. Reporting into the Head of Brand Strategy and Sponsorships, this leader serves as the connective tissue between enterprise strategy, thought leadership, and colleague experience—translating business priorities into cohesive narratives that build trust, relevance, and long-term brand equity. The candidate has professional presence and is comfortable regularly engaging with senior leaders and managing their expectations.
Key Responsibilities Enterprise Brand Campaign & Marquee Moment Leadership: Drives the strategy, development, and execution of integrated, enterprise-level brand campaigns that reinforce the company's purpose, values, and long-term growth priorities; partners across teams to develop corporate brand messaging; owns marquee, enterprise-defining brand moments (e.g., Annual Report, enterprise thought leadership launches, signature corporate impact moments) and ensures they function as integrated brand platforms across the year; reimagines marquee efforts as multi-channel experiences spanning digital, social, earned, internal, events, and executive engagement rather than one-time deliverables.
Employee & Colleague Brand (Internal Brand): Leads the employee/colleague brand strategy and value proposition, ensuring colleagues understand, believe in, and can authentically represent the brand; partners with HR, Internal Communications, DEI, and leadership teams to translate enterprise brand strategy into internal narratives, campaigns, and engagement moments; oversees internal activation of marquee brand efforts, ensuring colleagues are informed, inspired, and equipped to amplify key narratives.
Always-On Brand Planning: Develops annual brand and campaign roadmaps that balance flagship moments with always-on storytelling; establishes messaging frameworks that ensure marquee efforts cascade into sustained, always-on content; partners with thought leadership and research teams to translate insights into compelling narratives across campaigns.
Cross-Functional Leadership: Serves as a strategic partner to Communications, Marketing, HR, Corporate Impact, Investments, Finance; provides brand oversight and guidance to internal teams and agency partners responsible for executing enterprise campaigns and marquee efforts.
Measurement & Optimization: Defines success metrics for enterprise brand campaigns and marquee moments, including brand health, engagement, reach, and narrative impact; uses insights and performance data to continuously refine both flagship moments and always-on brand activity; shares insights and learnings with leaders and executive teams.
Qualifications & Experience 8+ years of experience in brand marketing, enterprise marketing, or integrated marketing roles within large, matrixed organizations.
Proven experience leading marquee, enterprise-scale brand initiatives (e.g., Annual Reports, enterprise thought leadership platforms, major brand campaigns).
Demonstrated expertise in internal/employee branding and culture-driven storytelling.
Strong understanding of corporate brand, reputation, and multi-channel narrative orchestration.
Salary Range $103,450.00 - $169,960.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectionate or sexual orientation, national origin, ancestry, marital status.

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