Marketing Strategist

Position Overview
Penn State Auxiliary and Business Services (ABS) is seeking a highly creative, strategic, and detail‑driven

Marketing Strategy Specialist

to join the ABS Marketing and Communications team. This role is ideal for an experienced marketing professional who thrives in complex environments, enjoys translating ideas into clear and compelling communications, and is energized by the opportunity to shape messaging across a large, multifaceted institution. Candidates should bring substantial, hands‑on marketing experience, including planning and executing integrated campaigns across digital, web, social, print, and email channels.

Who You Are
You are a proactive and self‑directed marketing professional who thrives on both strategy and execution. You are comfortable navigating complexity, collaborating across teams, and turning ideas into polished, effective communications that resonate with diverse audiences. You value clarity, consistency, accessibility, and continuous improvement.

Responsibilities

Partner with colleagues across ABS and Penn State to develop and execute integrated marketing and communications strategies

Translate complex or technical concepts into clear, engaging, and audience‑focused messaging

Build and manage project timelines that include web content, email campaigns, social media, digital advertising, print materials, announcements, press releases, and news features

Review, edit, and refine web content to ensure clarity, consistency, and effectiveness

Ensure all communications align with Penn State brand and editorial standards

Coordinate and place orders with print vendors for a variety of marketing and communications materials

Lead meetings with internal teams and campus stakeholders, facilitating collaboration and alignment across projects

Qualifications

Strong written, verbal, and interpersonal communication skills

Experience developing and executing multi‑channel marketing strategies

Proficiency with Microsoft Office Suite, AI tools, and web‑based content management systems

Knowledge of accessibility standards and a commitment to inclusive, plain‑language communication across digital and print platforms

Familiarity with current marketing trends, particularly in higher education or similarly complex organizations

The ability to manage multiple priorities, adapt quickly, and maintain high‑quality output under shifting deadlines

Confidence leading discussions, collaborating with stakeholders, and driving projects forward

Collaborate in the creation, maintenance, and optimization of paid search advertisements

Required Qualifications
Minimum of three (3) years of progressively responsible, hands‑on marketing and communications experience, including demonstrated success in developing and executing integrated, multi‑channel marketing strategies; or an equivalent combination of education and experience.

Minimum Education, Work Experience & Required Certifications
Bachelor’s Degree; 3+ years of relevant experience; or an equivalent combination of education and experience accepted. Required Certifications: None.

Salary & Benefits
The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00. Penn State provides a competitive benefits package for full‑time employees designed to support both personal and professional well‑being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. A generous 75% tuition discount is available to employees and eligible spouses and children.

Background Checks/Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO Statement
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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