Enrollment Marketing Strategist - Office of Marketing & Communications

Enrollment Marketing Strategist

Marketing & Communications

College of Liberal Arts & Sciences Office of Marketing & Communications is searching for an Enrollment Marketing Strategist who will serve as part of the marketing team within the LAS Office of Marketing and Communications and focuses on developing, executing, and optimizing enrollment‑driven strategies for the College of Liberal Arts & Sciences' online and nondegree programs. Using data‑informed strategy, compelling storytelling, and strong collaboration, this position supports student recruitment, pipeline development, and conversion through strong marketing for programs serving the modern learner.

Duties & Responsibilities
Enrollment Marketing Strategy

Develop and implement marketing strategies across paid and owned channels (including email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non‑degree programs

Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging

Collaborate with colleagues to align strategies with collegewide priorities and institutional enrollment goals

Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials

Pipeline Communication

Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment

Monitor pipeline performance and engagement trends, identifying gaps or dropoff points and recommending improvements to increase conversion

Oversee the development of program‑specific marketing content (student testimonials, search‑optimized web copy, social media, video) while ensuring each program's value and differentiators are tailored to intended audiences

Digital Marketing Execution

Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion

Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing

Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data‑informed recommendations to stakeholders

Collaboration & Project Management

Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations

Work with program staff and partners to align all messaging with program requirements, timelines, and student need

Manage projects within the MarCom team's project management framework to ensure work is organized, documented, and delivered on time

Perform other duties as assigned to support the mission and strategic goals of the College of Liberal Arts & Sciences

Required Qualifications

Bachelor's degree in marketing, business administration, communications, public relations, or a related field.

One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

Preferred Qualifications

Demonstrated professional work experience developing digital marketing content and executing campaigns across multiple online platforms.

Demonstrated professional work experience in recruitment and admissions and/or enrollment marketing.

Successful Candidates Will Have

Ability to work with CRM systems such as Slate or similar platforms.

Knowledge of supporting online, nondegree, or adult learner programs.

Ability to analyze digital marketing performance, enrollment funnels, and engagement metrics.

Ability to collaborate with external marketing agencies.

Ability to communicate effectively with others.

Excellent interpersonal skills.

Ability to interact with a broad array of internal and external constituents.

Commitment to creating an inclusive environment.

Ability to think creatively and collaboratively.

Strong organizational skills.

Ability to be self‑motivated, work independently, and prioritize tasks.

Strong decision‑making skills and judgment.

Ability to work under tight deadlines while balancing multiple projects.

Ability to maintain high standards of integrity and accuracy while presenting information in an engaging and informative way.

Strong writing and editing skills.

Understanding of marketing tools and best practices.

Understanding of digital performance metrics.

Appointment Information
This is a 100% full‑time Civil Service 5004 – Marketing Associate position, appointed on a 12‑month basis. The expected start date is as soon as possible after the deadline date. The budgeted salary range for the position is $65,000 to $75,000. Salary is competitive and commensurate with qualifications and experience, while also considering internal equity. Hybrid work options may be available for this position after an initial on‑site training period, with the ability to be on‑site at the University of Illinois Urbana‑Champaign campus as needed per the University's Workplace Flexibility policy. Sponsorship for work authorization is not available for this position.

This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

Equal Opportunity and Accommodation Statement
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Accommodations may also be requested on the basis of pregnancy, childbirth, and related conditions, or religion.

#J-18808-Ljbffr