Enrollment Marketing Strategist - Office of Marketing & Communications

Enrollment Marketing Strategist – LAS Office of Marketing & Communications
University of Illinois at Urbana‑Champaign

The College of Liberal Arts & Sciences Office of Marketing & Communications is seeking an Enrollment Marketing Strategist to develop, execute, and optimize enrollment‑driven strategies for the College’s online and non‑degree programs. The role focuses on data‑informed strategy, compelling storytelling, and collaboration to support student recruitment, pipeline development, and conversion.

Duties & Responsibilities
ENROLLMENT MARKETING STRATEGY

Develop and implement marketing strategies across paid and owned channels (email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non‑degree programs.

Conduct market, audience, and competitor research to identify trends and opportunities that inform strategy and messaging.

Collaborate with colleagues to align strategies with college‑wide priorities and institutional enrollment goals.

Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials.

PIPELINE COMMUNICATION

Manage and optimize prospective student communications within Slate and other CRM platforms by delivering timely email and text messaging from inquiry through enrollment.

Monitor pipeline performance and engagement trends, identifying gaps or drop‑off points and recommending improvements to increase conversion.

Oversee the development of program‑specific marketing content (student testimonials, web copy, social media, video) while ensuring each program’s value and differentiators are tailored to intended audiences.

DIGITAL MARKETING EXECUTION

Plan and manage targeted paid campaigns across multiple platforms, adjusting tactics to maximize engagement and conversion.

Coordinate with internal resources, campus Strategic Communications, and external agencies to support campaign development, execution, and testing.

Analyze metrics to evaluate campaign effectiveness, report outcomes, and provide data‑informed recommendations to stakeholders.

COLLABORATION & PROJECT MANAGEMENT

Serve as the primary point of contact and strategic liaison for online and nontraditional program marketing efforts between program directors, advisors, campus partners, and external organizations.

Work with program staff and partners to align all messaging with program requirements, timelines, and student need.

Manage projects within the MarCom team’s project management framework to ensure work is organized, documented, and delivered on time.

Perform other duties as assigned to support the mission and strategic goals of the College of Liberal Arts & Sciences.

Required Qualifications

Bachelor’s degree in marketing, business administration, communications, public relations, or a related field.

One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.

Preferred Qualifications

Demonstrated professional experience developing digital marketing content and executing campaigns across multiple online platforms.

Demonstrated professional experience in recruitment and admissions and/or enrollment marketing.

Successful Candidates Will Have

Ability to work with CRM systems such as Slate or similar platforms.

Knowledge of supporting online, non‑degree, or adult‑learner programs.

Ability to analyze digital marketing performance, enrollment funnels, and engagement metrics.

Ability to collaborate with external marketing agencies.

Excellent communication, interpersonal, and writing skills.

Commitment to creating an inclusive environment.

Strong organizational and decision‑making skills with the ability to work under tight deadlines while managing multiple projects.

High standards of integrity and accuracy while presenting information in an engaging and informative way.

Strong writing and editing skills; understanding of marketing tools, best practices, and digital performance metrics.

Appointment Information
This is a 100% full‑time Civil Service 5004 – Marketing Associate position, appointed on a 12‑month basis. The expected start date is as soon as possible after the application deadline. The budgeted salary range for the position is $65,000 to $75,000. Salary is competitive and commensurate with qualifications and experience, while also considering internal equity. Hybrid work options may be available after an initial on‑site training period, with the ability to be on‑site at the University of Illinois Urbana‑Champaign campus as needed. Sponsorship for work authorization is not available for this position.

The University of Illinois offers a comprehensive benefits package, including Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid Time Off, and Tuition waivers for employees and dependents. The University of Illinois System is an equal‑opportunity employer and complies with all applicable state and federal employment mandates. All applicants are entitled to reasonable accommodations under the Americans with Disabilities Act, and applicants with disabilities are encouraged to apply.

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