Marketing Communications Specialist

Marketing Communications Specialist
Coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects. Applies communication strategies to create a positive impression, raise awareness, and encourage engagement from the target audience. Develops and coordinates multimedia packages, including brochures, videos, and point‑of‑purchase displays, while leveraging sponsorships, events, and sales promotions.
Key Responsibilities Support delivery of a consistent, customer‑first experience across digital, in‑person, and field interactions.
Translate customer insights into relevant, timely, and personalized engagement strategies that reflect the full customer journey.
Own execution of integrated marketing initiatives, including campaigns and product launch promotion, CRM, digital, events, field activation, and sales enablement.
Coordinate across channels—email, CRM, digital, events, field activation—to deliver a connected and cohesive experience.
Translate product, portfolio, and brand strategies into clear customer‑relevant messaging and activation plans.
Track performance of marketing initiatives and customer engagement efforts, applying insights to improve effectiveness and support post‑campaign reviews.
Collaborate cross‑functionally with marketing communications managers, sales teams, brand and product teams, and external agencies to align efforts and deliver a cohesive customer experience.
Manage day‑to‑day coordination of marketing tactics and prioritize work based on customer impact and business value.
Required Qualifications Bachelor’s degree.
Strong understanding of customer journeys and engagement strategies.
Experience executing multi‑channel marketing strategies or campaigns.
Strong project management and stakeholder coordination skills.
Ability to translate strategy into execution.
Familiarity with marketing and customer engagement metrics.
Preferred Qualifications 3+ years of experience in marketing, marketing communications, or a related field.
Salary is estimated at $90,320.00 – $135,480.00, plus potential bonus or commission.
Bayer is an Equal Opportunity Employer/Disabled/Veterans and a E‑Verify Employer. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodations.

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