Vice President of Marketing

Leading the marketing organization remotely, the full-time Vice President of Marketing will develop and execute the overall marketing strategy, collaborate with cross-functional teams, and drive revenue growth through innovative initiatives.
Key responsibilities

Develop and refine the overall marketing strategy, ensuring alignment with company goals and successful implementation across various channels
Analyze SaaS metrics to optimize performance, identify growth opportunities, and inform marketing decisions
Collaborate with product management and sales teams to align marketing efforts with product launches and company initiatives

Required qualifications

Several years of experience in senior marketing roles, preferably within the tech industry, with a track record of driving business growth
Strong analytical skills with experience in SaaS metrics such as CAC payback and marketing-driven ARR
Deep understanding of Product-Led Growth (PLG) methodologies and their application in achieving scalable growth
Proven ability to collaborate effectively across cross-functional teams
Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment