Creative Manager

C2's client, a mission-driven organization that provides marketing, operations, and customer experience support for a national industry association, seeks an innovative and visionary

Creative Manager

to lead and evolve their in-house creative team across both graphic design and copywriting, shaping how the brand is expressed through visual design, strategic messaging, and integrated storytelling across digital, print, video, and emerging media.

Known for a fast-paced, purpose-driven, and genuinely engaging culture, they have been repeatedly recognized as one of America's Most Loved Workplaces and named to the Inc. 5000 list of fastest-growing private companies for many consecutive years. Most importantly, the work they do has real impact. They help Americans protect themselves, their families, and their freedoms every day.

The ideal candidate is passionate about the outdoors, including hunting or angling. They also align philosophically with the organization's mission to support their members with training for responsible firearm ownership, community development and protection. Candidates who are personally comfortable with and supportive of responsible firearm ownership will thrive in it.

That passion, paired with strong art direction, content strategy, and team leadership, will position the right candidate to make an immediate impact. The role calls for demonstrated expertise in brand development, integrated campaigns, and emerging creative technologies, including AI-assisted tools and generative workflows.

Start Date:

ASAP

Location:

West Bend, WI headquarters; hybrid, 3 days per week onsite

Compensation:

$115,000 max, plus eligibility in the company incentive bonus plan

Benefits:

23 days of paid time off, 8 company holidays, and a paid day of volunteer service annually; robust insurance options including medical, dental, vision, HSA, FSA, life, short-term disability, and long-term disability

Technology:

Provided by the employer

Responsibilities

Lead the day-to-day creative execution of the brand, translating the Creative Director's vision into cohesive visual design and messaging across digital, print, video, web, email, and member communications

Direct integrated campaigns from concept through execution, ensuring visual and written elements work together to hit campaign objectives

Champion modern creative practices, including AI-assisted creative tools and generative workflows, to elevate quality, speed, and innovation

Build and maintain creative standards, design systems, and brand guidelines that keep work consistent and efficient at scale

Lead, mentor, and develop a multidisciplinary team of designers and copywriters, setting standards and fostering a collaborative, high-performance culture

Oversee creative operations, including project prioritization, workflow, resourcing, and on-time delivery across design and copy

Partner cross-functionally with marketing, product, and leadership, and coordinate external vendors, agencies, freelancers, and production partners

Requirements

Genuine alignment with the organization's mission and personal comfort with responsible firearm ownership; passion for the outdoors, including hunting or angling, is a strong plus

5+ years in creative, design, content, or marketing roles, including 3+ years leading or mentoring creative teams

Experience leading multidisciplinary teams that include designers and copywriters

A strong portfolio demonstrating brand development, visual communication, marketing campaigns, and creative leadership

Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Figma

Strong command of integrated marketing campaigns and content strategy across digital, print, social, video, email, and customer communications

Experience reviewing and guiding written content, messaging, and brand voice

Familiarity with AI-powered creative tools, generative technologies, and emerging creative workflows

Excellent communication, presentation, strategic thinking, and stakeholder management

Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, Advertising, or a related field, or equivalent experience

Nice to Have

Experience building or scaling in-house creative operations and design systems in a fast-growing organization

Background in membership, subscription, or direct-to-consumer brand marketing

Familiarity with the responsible firearm ownership community

Not your type of gig, but know someone who would be interested? Refer a qualified candidate, and if they get the job, you get a signing bonus! (Make sure they mention your name as their referral source so you get your well-deserved credit!)

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.

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