Media Planning and Buying (Digital Planning)_04

Agency
Omnicom Media

Job Function
Media

Job Subfunction
Social Media and Influencer Marketing

Job Description
Manager, Creator Activation - CREO

The Manager, Creator Activation is an integrated role tasked with driving influencer activation within OM’s dedicated managed service product, Creo. This role is the client-facing member of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and the Omnicom Media, Creo team proposed plans. The Manager will serve all OM agencies and, as an independent agency, work in harmony with paid social teams to execute paid amplification of creator campaigns.

Reports to: Director of Creator Activation

Responsibilities

Responsible for the strategic alignment and vetting of influencers for specific client campaigns

Aggregate submissions of influencer personalities and maintain quality control

Input all campaign details into accounting/tracker systems

Execute partnerships with influencers from post‑contract phase through campaign completion

Manage content review process between influencer and account team

Ensure metrics are collected and recaps are developed for all influencer campaigns and programs

Track post‑completion for revenue recognition purposes

Stay apprised of new capabilities announced on existing social media platforms as well as emerging platforms gaining popularity

Follow influencer personalities across multiple social platforms

Help support logistics (travel, shipping product, etc.) for talent/influencers in a specific campaign

Participate in weekly team conference calls, including calendar invite, room booking, and taking and circulating meeting notes

Coordinate influencer travel as required

Practice Excellence

Maintain a constant pulse on the influencer landscape through education via thought leadership communication, staying atop shifts in the industry and emerging trends, and being able to communicate impact to client business

Develop thought‑leadership pieces, POVs, and case studies to galvanize the practice within the OM ecosystem

Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions, including but not limited to asset development, commerce, and measurement

Required Skills

In‑depth understanding and mastery of influencer marketing and the ability to match brand narratives with creator‑led storytelling

Strong relationships with the influencer community

Thorough understanding of influencer ad and organic roles & responsibilities across platforms, including creative development, talent perspectives, best practices, and measurement

Excellent relationship building with internal and external stakeholders

Strong communicator and presenter, able to articulate persuasive and cohesive presentations and points of view

Highly analytical and creative mind in strong communication skills

High levels of integrity, autonomy, and self‑motivation

Strong business acumen and the ability to make highly impactful decisions in a timely manner

Qualifications

Bachelor’s degree (Marketing/Advertising/Communications preferred)

3–5 years of experience within influencer and media environments

Hands‑on experience managing creators within influencer campaigns and client management with blue‑chip companies

Detail‑oriented and organized with the ability to multi‑task and manage priorities

Experience with influencer platforms and tools

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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