Marketing and Media Coordinator

Marketing and Media Coordinator
Big Valley Commercial Center is more than a Starbucks and gas station it is a central hub serving the community with quality fuel, food, drinks and convenience services. As part of Big Valley Rancheria’s economic development efforts, our operations are built on reliability, customer service, and community connection. From our Market & Fuel location to Starbucks and the Car Wash, we are committed to providing a seamless, high-quality experience for every customer, every day.

Our team plays a vital role in keeping these services running efficiently. Behind the scenes, technology is what keeps our operations moving and that’s where you come in.

Position Summary
The Marketing & Media Coordinator is responsible for planning, developing, and executing marketing strategies to promote the Big Valley Rancheria Commercial Center and its associated businesses. This role manages digital and traditional media, including social media platforms such as Facebook, website content and design using platforms like WordPress, and visual marketing using tools like Canva. The Coordinator also represents the organization at community events, manages branded merchandise, and supports outreach efforts to increase visibility, customer engagement, and revenue while supporting overall economic development initiatives.

Position Highlights

Manage social media, website content/design (WordPress), radio adds, magazine, watch fire and Canva-based marketing materials

Lead marketing efforts for the Commercial Center and its businesses

Attend and represent the organization at community events and outreach activities

Create and manage content across digital, social, and print platforms

Oversee branded merchandise creation and promotional materials

DUTIES AND RESPONSIBILITIES
Marketing & Media Coordination

Develop and execute marketing strategies across social media, email campaigns, TV/radio ads, billboards, and website platforms

Manage and update website content using WordPress or similar CMS platforms

Perform basic website design updates, page creation, and content optimization

Design marketing materials using Canva and/or Adobe Creative Suite

Track website performance and user engagement using tools such as Google Analytics

Design, create, and manage branded merchandise to support marketing campaigns and community outreach

Research, order, and maintain inventory of promotional items and merchandise, ensuring alignment with branding and budget guidelines

Coordinate with vendors for merchandise production, pricing, and delivery timelines

Community Outreach & Event Promotion

Represent the Big Valley Rancheria Commercial Center at community events, local fairs, vendor markets, and outreach activities to promote services and increase public visibility

Plan, coordinate, and participate in outreach efforts that highlight Commercial Center businesses, including Market & Fuel, Starbucks, and other economic development enterprises

Promote current offerings such as fuel pricing updates, in-store promotions, and Starbucks products and specials to drive customer traffic and sales

Maintain and regularly update website content, including daily or routine gas price updates, promotions, events, and business information, ensuring accuracy and timeliness

Develop and execute event-specific marketing strategies to increase attendance, engagement, and brand awareness

Set up and manage event booths, displays, and promotional materials, including branded merchandise

Actively engage with community members, customers, and partners by providing information and promoting services, products, and upcoming events

Distribute marketing materials and promotional items to maximize outreach impact

Build and maintain relationships with local organizations, vendors, and community partners to expand outreach opportunities

Identify and pursue new event and partnership opportunities that align with business and economic development goals

Gather feedback and insights from community interactions to support and improve future marketing strategies

Coordinate event logistics, including scheduling, materials, staffing, and vendor communication

Track and report on event performance, including attendance, customer engagement, and overall effectiveness

Minimum Qualifications

Associate’s degree in Marketing, Communications, Business, or related field or equivalent certifications or training experience

Minimum of 2 years of experience in marketing, media, or communications

Experience managing Facebook, WordPress (or similar website platforms), and digital design tools such as Canva

Preferred Qualifications

Experience with WordPress website management, content updates, and basic design

Familiarity with HTML/CSS and website back-end systems

Experience with Microsoft 365, Adobe Creative Suite, Canva, and Google Analytics

Experience managing promotional merchandise or marketing inventory preferred

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