Marketing and Media Coordinator

GENERAL DESCRIPTION:
The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation, this position will be responsible for and/or assist in projects relating to digital marketing, social media, website maintenance, photography, videography, and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion.

Description

GENERAL DESCRIPTION: The Marketing & Media Coordinator will be responsible for effectively reaching internal and external audiences and contributing to positive brand reputation for Carolina Health Centers. For both CHC and its supporting foundation, this position will be responsible for and/or assist in projects relating to digital marketing, social media, website maintenance, photography, videography, and graphic design. The Marketing & Media Coordinator must create campaigns/projects and be able to track these tasks to completion.

Duties And Responsibilities
For both CHC and its supporting foundation -

Exercises independent judgment regarding organizational communications, marketing, and brand strategies

Develops and implements marketing and public relations plans

Determines campaign priorities and allocation of communications resources

Analyzes digital insights and adjusts strategies to align with successes

Oversees and executes creation of marketing materials, including but not limited to, media advertising, signage, organizational literature, department-specific literature

Maintains inventory of organizational/marketing materials and distributes as needed

Manages corporate social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and creates engaging content

Manages CHC and Foundation websites

Creates and executes content/campaign ideas for social media

Engages professionally and appropriately on behalf of CHC with digital audiences for growth and reputation management (social media comments, Google reviews, etc.)

Manages, produces, and edits photography/video/audio projects with critical attention to create content consistent with corporate brand and image

Reporting Relationships
Responsible to:

Directly supervised by Executive Director – Foundation & Development

Workers Supervised

None

Interrelationships

Must maintain exceptional working relationships internally and externally

This job description is not designed to cover or contain an exhaustive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements
All employees of Carolina Health Centers, Inc. are expected to perform the duties of their job and behave in a manner consistent with the Corporate Philosophy which supports the values of: respect, honesty, integrity, openness, transparency, diversity, inclusion, stewardship, and innovation.

In Addition, This Position Requires

Education:

Bachelor’s degree in graphics, communications, marketing, media, or a combination of relevant work experience.

Work Experience:

1-2 years of experience in related field preferred

Licensure and Certification:

None required

Skills:

Demonstration of strong communication skills (orally and in writing)

Great interpersonal and organizational skills

Proficient in use of computer and keyboard

Able to establish and maintain effective working relationships

Knowledge of HIPAA and ability to maintain confidentiality

Able to manage self and environment calmly and appropriately in stressful situations

Working knowledge of Canva, Photoshop, and other media editing software

Must have a valid driver’s license and safe driving record

Able to work flexible hours on occasion

Physical Abilities:

Stand for extended periods of time

Sit for extended periods of time

Able to push, pull and reach, sit, stoop and stretch

Have full range of body motion

Have the hand-eye coordination and manual dexterity needed to operate a computer, telephone, copier, and media equipment

Required to talk and hear

Vision abilities required for this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus

Work Environment:

At times, this job involves exposure to customer/patient elements. This job also operates in a professional office environment. This role routinely uses standard Office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines. Remote options are available and dependent on work efficiency

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