Job Director of Sales

The Director of Marketing is responsible for driving customer acquisition, revenue growth, lead generation, customer retention, and market expansion across Easton Select Group and its portfolio of brands. This role serves as the company's senior marketing leader focused on accelerating profitable B2C growth through data-driven marketing strategies, demand generation programs, customer lifecycle marketing, and conversion optimization.

Key Responsibilities
Revenue Growth & Customer Acquisition

Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands

Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue

Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand

Drive lead generation performance through paid media, search marketing, local marketing, referral programs, partnerships, and customer engagement initiatives

Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs

Develop customer segmentation strategies to increase marketing effectiveness and improve return on investment

Customer Retention & Lifetime Value

Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value

Build customer journey strategies across pool construction, service, renovation, retail, and outdoor living divisions

Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics

Performance Marketing Leadership

Lead all performance marketing initiatives including digital advertising, SEO, AEO, paid search, social media advertising, email marketing, website optimization, and marketing automation

Establish growth-focused KPIs and dashboards tied directly to revenue, customer acquisition, conversion rates, and profitability

Oversee attribution modeling and marketing analytics to ensure investments are optimized for maximum business impact

Leadership & Organizational Development

Build and lead a high-performing growth marketing team focused on measurable business outcomes

Establish a culture of accountability, testing, optimization, and continuous improvement

Manage agency partners, technology vendors, and marketing investments to maximize performance and efficiency

Partnership

Serve as a strategic advisor to executive leadership on growth opportunities, customer trends, market dynamics, and revenue strategies

Present growth performance, customer acquisition metrics, and revenue forecasts to executive leadership

Align marketing initiatives with company growth objectives, acquisition strategy, and long-term business goals

Branding

Develop and administer the rollout efforts for the new ESG service brand

Lead the development and execution of the organization's brand strategy, ensuring a consistent and compelling brand identity across all channels and touchpoints.

Drive brand awareness, reputation, and engagement initiatives that strengthen both employee and customer experiences while supporting business growth and organizational objectives.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth

5+ years leading marketing teams and growth initiatives

Demonstrated success driving measurable B2C revenue growth

Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics

Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market.

Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results.

Preferred Qualifications

Experience within home services, construction, retail, outdoor living, consumer services, or multi-location organizations

Experience managing a marketing budget

Experience with CRM platforms, marketing automation, attribution reporting, and customer data analytics

Details

Compensation: $90,000$110,000

What We Offer

Participation in ESG SHARE program

9 paid holidays

Paid vacation and sick time

Employer-matched 401(k)

Employer-paid life insurance

Optional supplemental life insurance

Medical, dental, and vision insurance plans

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.

#J-18808-Ljbffr