Product Marketing Manager

Role Description

We are looking to hire a Product Marketing Manager to grow adoption for Stripe Checkout—our customizable, conversion-optimized checkout experience. In this role, you’ll craft the narrative for our priority segments, shape our product roadmap, and develop GTM programs across sales, self-serve, campaigns, and demand generation to increase awareness and adoption.

Own the go-to-market strategy and execution that grows Checkout adoption across Stripe's priority segments.

Develop segment-specific positioning and messaging:

Build the value proposition and messaging framework for Checkout across priority segments and customer types.

Drive go-to-market across sold and self-serve motions:

Own end-to-end GTM for Checkout's priority segments, spanning both sales-assisted and self-serve acquisition.

Translate segment strategy into the campaigns, content, and programs that drive adoption.

Build sales enablement:

Create the decks, one-pagers, competitive battlecards, and objection-handling guides that equip sales teams to sell Checkout to their books of business.

Execute self-serve GTM:

Partner with Growth, Web, and Developer Experience teams to drive self-serve Checkout adoption through targeted content, developer-facing resources, in-product messaging, and conversion optimization.

Maintain competitive intelligence:

Own a current, actionable view of the checkout competitive landscape and translate that intelligence into differentiated positioning and sales tools.

Support product launches:

Partner with Product to plan and market Checkout launches, from defining the narrative and audience to creating assets and measuring post-launch outcomes.

Partner with demand generation and campaigns:

Work with the Demand Gen team to translate Checkout positioning into segment-targeted campaigns that generate pipeline and accelerate adoption.

Qualifications

5+ years of product marketing or growth marketing experience at a technology company.

Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience.

Track record of working cross-functionally across product, sales, and growth teams to drive business outcomes.