Vice President Marketing

A mission-driven, growth-oriented organization is seeking an experienced Vice President, Marketing & Digital to lead enterprise marketing strategy, accelerate occupancy growth, and elevate a recognized consumer brand.

Reporting directly to the CEO, this executive will oversee brand strategy, digital marketing, lead generation, sales enablement, agency management, and data-driven marketing initiatives across a multi-site portfolio. This is a highly visible leadership role with significant influence on the organization's long-term growth strategy.

Key Responsibilities

Lead enterprise marketing, branding, digital, and demand generation strategies.

Drive occupancy growth through measurable lead generation, CRM optimization, pricing strategy, and market insights.

Build and execute integrated marketing campaigns across digital, traditional, social, PR, and community channels.

Develop a high-performing marketing organization while partnering closely with sales, operations, and executive leadership.

Manage agency relationships, marketing investments, and performance metrics with a strong focus on ROI.

Qualifications

Bachelor's degree in Marketing, Business, or a related field (advanced degree preferred).

15+ years of progressive marketing leadership experience within a complex consumer services environment.

Proven success leading brand transformation, digital marketing, CRM strategy, and lead generation.

Experience managing cross-functional teams, agency partners, and marketing technology platforms (Salesforce experience preferred).

Strong executive presence with the ability to translate data and market insights into growth strategies.

Why Join?
This is an opportunity to make a meaningful impact within a purpose-driven organization while leading the transformation of its marketing and digital capabilities. You'll work directly with executive leadership, influence enterprise strategy, and help shape the future of a growing organization.

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