Growth & GTM Leader for Startup Marketplace

RentWorthy (www.rentworthy.us) is a rental marketplace—think DoorDash or Airbnb but for items. We're making it easier than ever for people to rent everything from party equipment and tools to electronics, sports gear, and outdoor equipment from trusted businesses and individuals in their communities.
We're an early-stage startup preparing to scale across multiple U.S. cities. As we continue building our marketplace, we're looking for a Head of Marketing & GTM who wants to own our entire growth strategy from the ground up and become one of the key leaders shaping the future of the company.
The Role

We\'re looking for someone who thinks like both a marketer and a founder.
You'll own our entire go-to-market strategy while remaining hands-on with execution. From paid acquisition and social media to partnerships, referrals, community activations, influencers, lifecycle marketing, and product launches, you\'ll help determine how RentWorthy grows.
You'll work directly with the founders and have significant influence over marketing, branding, customer acquisition, and growth strategy.
What You\'ll Work On

Develop and execute RentWorthy\'s overall Go-To-Market strategy
Build scalable customer acquisition channels
Launch and optimize paid advertising campaigns (Meta, TikTok, Google)
Own lifecycle marketing, CRM, and email campaigns
Develop referral and ambassador programs
Create growth loops that increase marketplace activity
Plan and execute city launch strategies
Oversee influencer and creator partnerships
Lead community outreach and grassroots marketing initiatives
Build strategic partnerships with local businesses and organizations
Analyze marketing performance and continuously optimize CAC, activation, and retention
Work closely with product to improve onboarding and marketplace conversion
Help establish RentWorthy as the leading rental marketplace brand
Qualifications

Experience growing two-sided marketplaces
Experience with referral or viral growth systems
Familiarity with influencer marketing and UGC campaigns
Knowledge of SEO and content marketing
Experience using analytics platforms such as PostHog or GA4
Experience with email automation platforms (Customer.io, Brevo, Klaviyo, etc.)
Startup fundraising or investor presentation experience
Team leadership and hiring experience
Consumer marketplace, SaaS, or mobile app experience
Strong understanding of paid acquisition channels
Experience with Meta, TikTok, Google Ads, and organic social growth
Compensation

Equity-only at this stage
Opportunity for future salary as the company grows
Meaningful ownership with the ability to shape the company\'s long-term success
If you\'re excited about building something from zero, enjoy moving fast, and want to leave your mark on a company from its earliest stages, we\'d love to hear from you.

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