Media Manager

Job Summary We are seeking an experienced Paid Media Manager to lead the audit, optimization, and restructuring of paid social campaigns focused on subscription acquisition. This role requires a strategic, hands-on digital marketing professional with deep expertise in Meta Ads Manager and experience driving customer acquisition through data-driven campaign optimization. The ideal candidate will improve campaign performance, implement scalable testing frameworks, optimize tracking and attribution, and train internal marketing teams on best practices.
Key Responsibilities Audit existing paid social campaigns to identify inefficiencies in campaign structure, targeting, creative, bidding, and measurement.
Redesign campaign architecture, including campaign, ad set, and ad structure, budget allocation, audience segmentation, and bidding strategies.
Develop and execute structured A/B testing frameworks for creatives, audiences, placements, and offers with measurable success criteria.
Review and optimize tracking and attribution, including Meta Pixel, Conversions API, and event tracking implementation.
Build, launch, and manage optimized campaigns directly within Meta Ads Manager.
Monitor campaign performance and continuously optimize against KPIs such as CPA, ROAS, subscription growth, and customer acquisition.
Leverage first-party audience data to improve full-funnel acquisition strategies.
Create comprehensive campaign documentation, optimization playbooks, and best practice guides.
Train and mentor internal marketing teams on campaign management, testing methodologies, and platform best practices.
Collaborate closely with marketing, creative, analytics, and CRM stakeholders to improve campaign effectiveness.
Required Qualifications 5+ years of hands-on experience managing paid social campaigns focused on subscription, membership, SaaS, digital media, or similar acquisition models.
Deep expertise with Meta Ads Manager, including campaign structure, bidding strategies, Advantage+ campaigns, audience segmentation, and Conversions API.
Experience developing and executing structured testing programs for creatives, audiences, placements, and offers.
Strong understanding of subscription marketing metrics, including CPA, ROAS, LTV, CAC, and trial-to-paid conversion.
Experience implementing tracking solutions, including Meta Pixel, Conversions API, and event tracking.
Proven ability to optimize paid media performance through data analysis and continuous testing.
Experience training, mentoring, or enabling internal marketing teams.
Strong analytical, communication, and project management skills.
Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Benefits & Accommodations PrideGlobal and its affiliates offer eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k) retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.
PrideGlobal and its affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
PrideGlobal and its affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
San Francisco Lactation Rights (Applicable to SF Candidates) Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

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