B2B Marketing Manager- Salt Lake City, Utah

Overview The Marketing Manager is responsible for the execution of marketing strategies that support brand development, new student growth, and other priorities for the corporate and transfer verticals within the strategic partnership organization. The role involves developing college-specific product marketing messages, collaborating with the Senior Manager, and aligning with internal and external factors such as academic offerings, industry partnerships, target audiences, market demand trends, and competitor behavior. The position requires influencing colleagues across the Marketing team and demonstrating fluency in brand, traditional and digital media, SEO, content marketing, conference and event marketing, and related disciplines.
What You’ll Do Manage new campaigns and strategies to support college goals, from strategy brief creation through to delivery of final creative.
Manage new product launch and product redevelopment processes, including development of new creative and launch of program-specific initiatives.
Help develop annual college marketing strategy with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships.
Track campaigns, launches, and follow-up across strategy; understand target forecasts, monthly adjustments, and tactics for hitting targets.
Launch specific tactics and initiatives to drive growth; build relationships with college program cluster teams, academic deans, and program chairs.
Stay informed about external and internal factors influencing college performance; read industry publications to understand students, prospects, and industry trends.
Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
Research new audience targeting, industry publications, groups and associations, and other program-level marketing opportunities.
Collaborate with internal and agency creative teams to ensure creative requests are accurate, on time, and on brand.
Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
Perform other related duties as assigned.
Qualifications Minimum: Bachelor’s degree in Marketing or a related field; five (5) years of related marketing experience.
Preferred: Experience in B2B marketing, demand generation, and/or partner marketing; understanding of business development principles and market positioning.
Physical Requirements Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Occasional travel up to 10%, including attendance at designated company summits (typically one to two per year); additional travel may include conferences, visits to company locations, and other business-related events as needed.
Position Type and Benefits This is a full-time, regular position (40 standard weekly hours) eligible for bonuses and a comprehensive benefits package. Benefits include medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending accounts; life and disability coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off, paid holidays, parental leave, and other paid leaves.
How to Apply Interested candidates should submit an online application. Internal WGU employees should apply through the internal job board in Workday.
Equal Employment Opportunity All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Additional Information Accommodations: Applicants with disabilities who require assistance during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. This job posting highlights the most critical responsibilities and requirements of the role and is not all-inclusive.Disclosures: The posting may reference the salary range, which takes into account factors including skill sets, experience, licensure, and organizational needs.

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