Director, Retail Sales Enablement

If you are already tied to an office location, you will continue to follow in-office guidelines as required.

Application Deadline: Wednesday, July 22nd

The Director, Retail Sales Enablement is a newly created role responsible for leading the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. This is a dual-facing role — equally focused on equipping internal sales teams with the tools, content, and training they need to sell effectively, and on developing external-facing content and programs that directly engage enterprise dealer customers and OEM partners.

This role owns the marketing layer of the enterprise sales experience — from the assets that live in Seismic and Axle to the OEM‑specific programs, performance manager playbooks, and enterprise dealer narratives that differentiate Cox Automotive's retail portfolio in high‑stakes commercial conversations.

The Director will work closely with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to deeply understand the enterprise customer journey and translate that understanding into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation — both as a tool for accelerating content production at scale and as a strategic lens for helping enterprise customers understand the AI‑powered capabilities within the Cox Automotive retail portfolio.

What You’ll Do

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels

Develop and maintain a comprehensive library of sales enablement content — including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies — optimized for enterprise selling conversations

Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows

Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs

Develop OEM‑specific marketing programs and materials that support Cox Automotive's partnerships and co‑marketing opportunities with automotive manufacturers

Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers

Create external‑facing marketing content for enterprise dealer audiences — including thought leadership, event materials, executive briefing frameworks, and account‑based marketing assets

Lead GTM planning for enterprise‑focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one

Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows (including AI‑assisted content tagging, search, and recommendation within Seismic/Axle)

Help enterprise customers understand and articulate the value of AI‑powered capabilities within the retail portfolio

Define and track KPIs that measure sales enablement effectiveness — including content usage, seller engagement, and contribution to pipeline and win rates

Manage and develop product marketing team members supporting enterprise sales enablement

What’s in It for You?
Here’s a sneak peek at the benefits you could experience as a Cox employee:

A competitive salary and top‑notch bonus/incentive plans.

Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules.

Comprehensive healthcare, with multiple options for individuals and families.

Generous 401(k) retirement plans with company match.

Professional development and continuing education opportunities.

Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum

Bachelor’s degree in related discipline and 10 years’ experience in product marketing, sales enablement, or B2B enterprise marketing. The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.

5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs

5+ years of people management experience

Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred)Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance

Active and strategic user of AI tools — including AI‑assisted content creation, personalization, and enablement workflow optimization

Ability to operate effectively in a 50/50 internal and external‑facing role — equally comfortable building tools for sales teams and developing content for enterprise customer audiences

Strong cross‑functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders

Excellent communication skills — written, verbal, and visual — with an ability to build executive‑level materials

Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings)

Preferred

PRIORITY CONSIDERATION GIVEN TO CURRENT COX AUTOMOTIVE RETAIL MARKETING TEAM MEMBERS.

Degree in Marketing, Business, Communications, or related field

MBA or graduate degree preferred

Experience marketing to or through OEM or dealer group audiences preferred; automotive industry knowledge a plus

Join the Cox family of businesses and make your mark today!

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