Director, Retail Sales Enablement

Responsibilities

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels.

Develop and maintain a comprehensive library of sales enablement content — including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies — optimized for enterprise selling conversations.

Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows.

Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs.

Develop OEM‑specific marketing programs and materials that support Cox Automotive's partnerships and co‑marketing opportunities with automotive manufacturers.

Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers.

Create external‑facing marketing content for enterprise dealer audiences — including thought leadership, event materials, executive briefing frameworks, and account‑based marketing assets.

Lead GTM planning for enterprise‑focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one.

Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows.

Help enterprise customers understand and articulate the value of AI‑powered capabilities within the retail portfolio.

Define and track KPIs that measure sales enablement effectiveness — including content usage, seller engagement, and contribution to pipeline and win rates.

Manage and develop product marketing team members supporting enterprise sales enablement.

Qualifications

Minimum: Bachelor’s degree in related discipline and 10 years’ experience in product marketing, sales enablement, or B2B enterprise marketing.

The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.

5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs.

5+ years of people management experience.

Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred).

Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance.

Active and strategic user of AI tools — including AI‑assisted content creation, personalization, and enablement workflow optimization.

Ability to operate effectively in a 50/50 internal and external‑facing role — equally comfortable building tools for sales teams and developing content for enterprise customer audiences.

Strong cross‑functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders.

Excellent communication skills — written, verbal, and visual — with an ability to build executive‑level materials.

Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings).

Core Competencies
Demonstrates expertise in enterprise sales enablement marketing strategy, content development, and performance measurement. Proficient in leveraging AI tools for content production and optimizing sales workflows while effectively collaborating with cross‑functional teams.

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