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B2B Marketing Specialist: Demand Gen & ABM

Pearson · Multiple locations ·

Pay:
75.000 - 97.500
Job type:
Full Time

Pearson is seeking a Specialist, Marketing to activate and optimize marketing programs for priority audiences within the Growth Accounts segment. You will collaborate with global and regional teams to deliver campaigns aligned to business priorities and local market needs.
The role requires proven B2B marketing experience, strong project management, and the ability to work withSalesforce, HubSpot, and Demandbase. A data-driven approach will help optimize performance across multi-channel programs.

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