Marketing Lead - Digital Brand & Creator Strategy

Marketing Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued, and have an opportunity to contribute to the company's success. As a Marketing Lead within PNC's Marketing organization, you will be based in a Marketing Hub. Company OverviewPNC's Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where all employees feel respected, valued, and empowered to contribute to the company's success.
We are seeking a highly motivated and experienced marketing professional to join our Brand Marketing team. This role will lead the strategic management and continuous optimization of PNC's digital brand presence across key channels and partner ecosystems, ensuring the Brilliantly Boring brand platform is represented accurately, consistently, and at the highest level of quality. This role leads the strategic development and continuous optimization of PNC's brand presence across digital channels. It ensures brand strategy is translated effectively into execution while identifying opportunities to strengthen how PNC connects with audiences in evolving digital and cultural spaces. The role is responsible for identifying untapped opportunities in current experiences, scaling high-performing work, and shaping how the brand shows up across touchpoints. Success requires a forward-looking, nimble mindset and the ability to connect brand, culture, content, and channel strategy into a cohesive system.
• Uphold a consistent, high-quality brand presence across digital channels by identifying gaps and opportunities, then recommending practical, scalable enhancements that maximize impact and efficiency.
• Shape how PNC shows up across the full ecosystem—owned channels (e.g., .com), social/video platforms (e.g., YouTube), and influencer-driven environments.
• Develop and inform influencer strategy, identifying opportunities to extend brand reach, relevance, and cultural connection through creators and partnerships.
• Provide recommendations on how PNC can better engage priority audiences based on behavior, trends, and platform dynamics.
• Monitor industry trends, cultural shifts, and competitive activity; apply learnings to evolve brand presence and approach.
• Serve as a strategic connector across brand, media, web, and content teams to drive aligned execution.
• Establish measurement criteria to evaluate digital brand performance, consistency, and audience impact across key channels and activations.
• Translate insights and results into clear recommendations that optimize current work, guide future investment and strengthen PNC's digital brand presence.
• Strong brand strategist with a clear point of view on how brands show up in digital culture, and the ability to package insights and recommendations to influence decisions and drive alignment.
• Deep understanding of digital ecosystems, including content, platforms, influencer/creator landscapes, and emerging AI tools that can inform brand strategy, content optimization, and audience engagement.
• Analytical problem-solver who uses data, performance insights, and audience signals to inform decisions, prioritize opportunities, and translate learnings into action.
• Strategic thinker who can quickly assess the current state and identify opportunities to improve and scale.
• Nimble and solutions-oriented, with a bias toward action and continuous improvement.
• Demonstrates strong pattern recognition—able to identify what works and extend it across channels.
• Comfortable operating across strategy and execution in a fast-moving, matrixed environment.
• Strong collaborator and influencer, able to align diverse stakeholders around a unified vision.
• Highly attuned to audience behavior, trends, and competitive landscape.
• 5+ years in brand, digital, integrated, or content marketing.
• Experience shaping or influencing brand presence across digital channels and/or influencer programs.
• Strong understanding of platform ecosystems (web, video, social, creator/influencer).
• Proven ability to work cross-functionally across brand, media, partnerships, and execution teams.
• Experience developing strategic frameworks or scalable approaches that improve marketing effectiveness.