Spcialiste, Mdias sociaux payants Marketing de performance DTC // Paid Social S

Paid Social Specialist, DTC Performance Marketing

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Overview

The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.
Key Responsibilities

Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
Support the paid social strategy within each brand, customizing based on the category's full funnel activation and DTC revenue needs
Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
Responsible for brand and category reporting on a weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
Works and communicates closely with Manager on day-to-day deliverables
Monitor competitor channel activity, spend, and creative to inform our strategy
QA'ing agency work, ensuring accuracy and excellence in execution
Qualifications

1-2 years of hands-on paid social buying directly in Meta Ads Manager and/or TikTok Ads Manager
Hands-on experience building and optimizing Dynamic Product Ads (DPA) and product catalog campaigns in Meta Ads Manager required
Direct-to-consumer or B2C ecommerce paid media experience required
Foundational experience with data manipulation in Excel and data dashboards
Excellent time management and organizational skills
Foundational understanding of the performance media landscape and total marketing mix
Excellent communication skills, with the ability to work with a variety of styles and personalities
Thrives in a fast-paced environment, prioritize and manage multiple deliverables
Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$61,600 - $94,500 USD
At SharkNinja, we don't just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a companyyou're part of an outrageously extraordinary community. Together, we won't just launch productswe'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.