AVP, Product Marketing

About Nuveen Marketing
Nuveen Marketing is responsible for developing and delivering Nuveen’s global brand and marketing strategy. This includes the creation and ongoing support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communications and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.

Role Overview
The AVP of Product Marketing works alongside the MD of Product Marketing and the client marketing team to advance the product marketing content strategy and objectives for Nuveen’s public product investment platform. This individual will be responsible for developing marketing content aligned with capital raising priorities and will be a key contributor to product marketing for fixed income and other asset classes across global markets.

In partnership with colleagues, the candidate will support global wealth and institutional channels using an integrated marketing approach that includes developing and producing content for multiple touchpoints such as product positioning and pitchbooks, educational content, digital, video and social. The individual will collaborate with teams in product, client portfolio management, investments and marketing to help build awareness of Nuveen's capabilities and support growth for the business. This role offers the opportunity to develop, execute and measure impactful marketing activity to best position Nuveen for growth with target client segments across key markets.

Key Responsibilities and Duties

Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products

Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS

Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns

Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms

Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development

Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials

In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers

Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Educational Requirements

University (Degree) Preferred

Work Experience

3+ Years Required; 5+ Years Preferred

Physical Requirements

Sedentary Work

Career Level
7IC

Required Qualifications

3+ years of financial services or asset management experience

Preferred Qualifications

5+ years of related financial services or asset management experience

Bachelor’s Degree

Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process

Proven relationship management experience

Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexing strategies, active ETFs and UCITS

Demonstrated writing and editing skills with ability to simplify complex concepts

Demonstrated track record of managing multiple projects from beginning to end

Established credentials in implementing effective campaigns and communications programs

Cross‑border and multi‑lingual experience/skills

Industry licensing a plus

Strong knowledge of Microsoft Office, Adobe, Workfront, Zoom, Seismic, MarTech and AI workflow tools

Experience working with complex compliance and filing requirements

Preferred Competencies

Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business

Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners

Strong organizational skills

Demonstrates diligence, analytical approach and works proactively to resolve issues

Able to think independently and escape roadblocks when needed

Knowledge of investment industry concepts, including regulatory requirements of SEC, FINRA, MiFID and SFDR

Exhibits influencing skills

Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines

Comfortable operating in/with a multi‑location and multi‑national extended team

Able to operate under time pressure and multi‑task

Ability to cultivate internal relationships and networks

Related Skills
Accountability, Adaptability, Audience Insights, Communication, Delivers On‑Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Compensation
Base Pay Range: $87,200/yr - $105,000/yr. Actual base salary may vary based upon relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non‑annual sales incentive plans, or other non‑annual incentive plans).

Anticipated Posting End Date
2026-08-24

Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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