Senior Lifecycle Marketing Manager

Requirements

The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends

4+ years hands‑on experience managing lifecycle campaigns optimized for down‑funnel metrics (conversion, revenue, retention)

Analytical with structured problem‑solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations

Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation

Hands‑on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)

Strong cross‑functional collaboration skills, especially with Product, Analytics, Engineering, and Design

Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support

Strong organization skills, attention to detail, and a passion for optimizing processes

Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders

Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities

Experience across both B2C and B2B email marketing strategies is a strong plus

Experience across a two‑sided marketplace or e‑commerce is a strong plus

Experience with personalization models or dynamic content at scale is a plus

Experience with Excel & SQL is a plus

What the job involves

We are looking for a data‑driven email expert to join Faire’s Growth Marketing team

As a Senior Lifecycle Marketing Manager, you’ll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion

You’ll collaborate closely with cross‑functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale

Own the end‑to‑end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test‑and‑learn experiments

Develop and launch automated email, push, SMS, and in‑app workflows based on retailer behavior, lifecycle stage, and intent signals

Work cross‑functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives

Partner with Analytics to understand campaign performance and generate data‑based hypothesis to inform new experimentation opportunities

Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization

Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one‑size‑fits‑all toward retailer‑specific experiences

Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels

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