Overview
Macy’s Studios curates and executes Macy’s renowned annual spectacles, such as the Macy’s Flower Show, Fourth of July Fireworks, Thanksgiving Day Parade, and Holiday Celebrations. The division focuses on infusing the Macy’s essence into each event through meticulous planning and flawless execution, influencing experiences across the company and the broader entertainment landscape.
The role of Specialist, Creative encompasses art direction and design across branding, event collateral, marketing materials, and broadcast design. This position requires a versatile approach to craft compelling visual solutions that reflect Macy’s brand ethos and meet customer expectations.
Driven by curiosity and an agile mindset, this role emphasizes research and rapid adaptation to project requirements, collaborating with stakeholders to communicate product features and benefits clearly and effectively while maintaining brand integrity across diverse media.
This hybrid position is based primarily at the Macy’s Parade Studio in New Jersey with occasional travel. Work may be performed from home or at Macy’s Herald Square offices, reflecting Macy’s spirit of creativity and excellence.
What You Will Do
- Utilize graphic design skills to design and lead an array of event collateral across multiple mediums.
- Art direct and lead campaign direction.
- Interact with partners inside and outside of Macy’s to align on creative direction.
- Create and edit presentation decks.
- Evaluate creative briefs for clarity and alignment before starting work.
- Collaborate with stakeholders to generate campaign and project concepts that meet objectives.
- Conduct research to infuse innovation into solutions across fashion, promotions, digital content, and experiences.
- Apply understanding of design systems, grids, color, typography, illustration, and photography to convey clear messages.
- Create presentations that articulate and inspire support for new ideas.
- Plan, prioritize, and produce a high volume of work from start to finish.
- Ensure Macy’s Studios brand guidelines are met across assets.
- Meet deadlines and communicate project status to partners and leaders.
- Inspire others through innovative design, ideation, and ways of working.
- Contribute energy to the team by participating in celebrations, mentoring, volunteering, and fundraising events.
- Foster an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities.
- Perform other duties as assigned.
Skills You Will Need
- Design Proficiency: Demonstrated expertise in designing communications that align with brand narratives on diverse topics.
- Customer Insights: Ability to leverage customer insights and curiosity about shopper motivations to create compelling design solutions.
- Creative Approach: Passion for research and quick grasp of project requirements, contributing to a creative approach.
- Collaboration: Collaborative work with copywriters to ensure clear and compelling communication of product features and benefits.
- Design Systems Mastery: Mastery of design systems with attention to detail to fortify the brand across digital, emerging, and traditional media.
- Curiosity and Innovation: Curious, innovative, and conceptually driven, thriving in a collaborative environment.
- Project Management: Planning, prioritizing, and producing a high volume of work with ownership from start to finish.
- Graphic Design Proficiency: Proficiency with Adobe Creative Suite (XD, InDesign, Photoshop, Illustrator); experience with Motion & After Effects is a plus.
Who You Are
- This role involves essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include accessing and reviewing information and moving within the work environment to carry out duties.
What We Can Offer You
Join a dynamic, inclusive environment with competitive pay and benefits. Comprehensive health and wellness coverage, a 401(k) match, paid time off, and eight paid holidays. Career growth through continuous learning and leadership development, plus opportunities to participate in Colleague Resource Groups and volunteer initiatives.
Additional benefits include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s. Whether helping a customer find the perfect gift, streamlining operations, enhancing online shopping, buying on-trend merchandise, or designing a balloon for the Thanksgiving Day Parade, Macy’s offers opportunities to be part of memorable moments in people’s lives.
Join us and help write the next chapter — apply today. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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