Senior Marketing Manager

help us understand markets and how people use our products and services
maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them
help us realize what’s next for Verizon
determine what people really want
test out new ideas
determine the upside and downside of the next thing
create the story for our customers
help sellers tell the story of why this and why Verizon
Requirements

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience required
Experience working with marketing research, research strategy, or consumer research methodologies
Master’s degree – better if you have an MBA (even better)
Digital experience of trends and key business drivers (even better)
Presented findings and insights targeted to what that audience cares about (up to the executive level)
Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
Balanced multiple priorities to meet deadlines in a dynamic environment
Designed custom research approaches to gain broader or deeper consumer and market insights
Translated market knowledge and strategy into compelling stories and tools for the sales team
Core Competencies

Demonstrates expertise in marketing research methodologies and consumer insights, with a strong ability to analyze market trends and translate findings into compelling narratives for sales teams. Proven experience in balancing priorities and delivering insights to executive-level audiences.
Hard Skills

Market Analysis
Research Strategy
Custom Research Design
Digital Trends Analysis
Consumer Insights
Soft Skills

Prioritization
Communication
Collaboration
Adaptability
Certifications & Qualifications

Bachelor's Degree
Master's Degree
MBA
Industry Keywords

Consumer Needs
Market Trends
Competitive Analysis
Business Drivers

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