Director, Media Strategy

Position Overview
We’re looking for a Director, Media Strategy & Planning to lead strategic media engagements across a portfolio of pharmaceutical brands. As a senior leader within the Media department, this role will serve as the primary media point of contact for clients and internal stakeholders, driving the development of omnichannel media strategies that are innovative, compliant, and performance‑driven.
This person will also mentor and manage a team of media strategists and planners, shaping both the work and the professional growth of junior and mid‑level talent.

Key Responsibilities

Serve as the senior strategic lead for media planning across assigned pharma accounts (HCP and/or DTC), owning the client relationship and being the go‑to media expert

Drive development and presentation of omnichannel media strategies, partnering with cross‑functional teams (account, creative, analytics, strategy) to deliver fully integrated solutions

Ensure all media plans align with brand goals, regulations, and industry best practices

Stay ahead of media trends, technology, and targeting capabilities, particularly within the healthcare/pharma space, and bring innovative thinking to clients and teams

Manage and mentor a team of planners, overseeing day‑to‑day execution while fostering professional growth

Partner with analytics to develop reporting frameworks that measure performance, optimise campaigns, and demonstrate value to clients

Support business development efforts and organic growth opportunities with strategic media recommendations and thought leadership

Contribute to agency culture as a senior voice within the Media department and larger leadership team

The Ideal Candidate

8–10 years of media strategy and planning experience, with a strong emphasis on pharmaceutical advertising (including HCP and/or DTC)

Proven leadership experience managing both people and client relationships

Deep understanding of the pharma media ecosystem—endemic platforms, targeting capabilities, data providers, and regulatory nuances

Demonstrated success in developing and executing cross‑channel media plans, with fluency in media mix modelling, audience segmentation, and multichannel measurement

Excellent client‑facing presence with the ability to command a room, defend strategy, and build long‑term partnerships

Skilled in media planning tools, analytics platforms, and project management systems

Passionate about mentorship, collaboration, and elevating the role of media within a

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