Senior Brand Strategy Director - Growth & Omnichannel

Agency
RAPP

Job Function
Strategy and Planning

Job Subfunction
Strategy

Location & Compensation
This role will be based in New York City. The salary range for this position is $125,000 to $300,000.

Responsibilities
Client Work Leader

Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses

Produce groundbreaking brand, culture, customer, and media insights

Develop the ideas that power our Creative work and galvanize our cross‑functional partners

Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy

Develop omni‑channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned

Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content and social

Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others

Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization

Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling

Manage a portfolio of key clients, contributing day‑to‑day in a leadership capacity

Own select senior client relationships, maintain dialogue to ensure day‑to‑day success, and proactively identify new opportunities to generate impact and drive organic growth

Lead strategy on new business pitches

Provide leadership and support to Strategy team members to ensure they deliver successfully

Thought & Capability Leader

Develop and introduce new methods that enhance brand relationships with people and make meaning for our clients

Introduce imaginative ways to do research, data collection, analysis, insights & idea development

Develop and evolve the strategy process in a significant way

Expand the overall profile of Strategy at the agency and network

Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)

Team Leader

Support the Strategy Lead in leading and managing the PRN team

Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish

Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability

Identify competency gaps and plans to fill and grow

Manage the career development of team members, including coaching and mentoring

Attract the best talent

Represent the team to the rest of the agency and network

Nurture a culture oriented towards positivity, problem‑solving, and resourcefulness

Foster a sense of community on the Strategy team

Requirements

12+ years directly‑related experience

7+ years supervisory and management experience

Experience across multiple categories, with significant experience in pharma/healthcare and CPG

Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy

Experience working with segmentation and journeys, understanding of how brands grow relationships with people

Experience building go‑to‑market plans across omnichannel ecosystem

Ability to inspire Creative teams

Comfort and confidence with technology required to enable brand relationships, including up‑to‑date knowledge of mar‑tech

Bachelor’s degree in a relevant area

Strong collaboration skills and flexibility with different ways to work is required

Exceptional communication skills—on the page and in presentation

Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

Equal Employment Opportunity
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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