Responsibilities
- Managing the day-to-day workflow of the media buying/planning staff on specific accounts
- Collaborating frequently with clients as well as our Account Services, Creative & Insight teams
- Leading and developing a team consisting of Integrated Planners and Optimization Specialists in preparing, developing and implementing media plans
- Developing and managing cross-channel campaigns within highly visible accounts while leading presentation, providing strategic counsel and developing client relationships
- Help team members develop strategic recommendations, presentations, memos and POVs (point-of-view) for clients
- Developing measurement plans with analytics specialists to communicate clear and concise results to executive client leadership
- Monitoring campaign performance and proactively recommending campaign optimization or channel shifts
- Works with other Supervisors to foster department interaction and growth
- Representing team/agency at events, coordinating training programs, speaking at industry or agency functions and department meetings
Requirements
- 7+ years of agency experience in media planning and buying
- Experience in planning paid media, across channels including TV, Radio, Print, Out-of-Home, Programmatic (CTV/OLV/Audio/Display/Native/DOOH), Social and/or Experiential media
- Ability to manage people and projects smoothly and efficiently
- Proficiency in audience profiling tools (Comscore, Nielsen, MRI, etc.)
- Strong experience in managing overall media budgets
- Excellent interpersonal skills, demonstrating energy and passion for the work
- Effective problem-solver and generator of innovative solutions
- Well versed in applicable software and technology platforms
- Proficient in Google or Microsoft office products
- Analytics experience setting up advanced GA4 tracking and MMM
- Experience with onboarding and executing CDP advertising strategies
Core Competencies
Demonstrates expertise in media planning and buying across multiple channels, with a strong focus on campaign management, client relationship development, and team leadership. Proficient in analytics and audience profiling to optimize media strategies and deliver measurable results.
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