Growth & Brand Manager

About Us We don't build boring businesses. We're a growing family of companies spanning real estate, hospitality, food, wellness, and entertainment, focused on creating experiences people genuinely enjoy.
Role Overview The Growth & Brand Manager will help build brands, create content, and grow businesses across multiple companies. The role is not a traditional corporate marketing position; you will have the freedom to experiment, create, and make a real impact.
Responsibilities Business Development: Build relationships and partnerships with local businesses, develop strategic partnerships, generate new client leads, identify sponsorship opportunities, coordinate community outreach, and assist in recruiting new talent.
Marketing: Launch marketing for new brands, plan and execute campaigns, manage email marketing, develop and publish newsletters, coordinate promotions, analyze campaign performance, and improve customer acquisition.
Content Creation: Shoot photos and videos, create Instagram, Facebook, TikTok, and LinkedIn content, edit short‑form videos, design flyers and promotional materials, and capture behind‑the‑scenes content.
Brand Management: Maintain consistent branding, support launch of new businesses from a marketing perspective, update and maintain websites using WordPress, manage online presence, keep brand messaging consistent.
Project Support: Organize marketing projects, assist with events, research new opportunities, and help bring new ideas to life.
Qualifications Loves creating things.
Strong people skills; comfortable talking with business owners, investors, clients, and community partners.
Can turn an idea into execution and wear multiple hats.
Organized and self‑directed, able to work without constant supervision.
Creative thinker, learns quickly, and loves to experiment.
Preferred Software Experience Canva, Adobe Creative Suite, video editing software.
Meta Business Suite, Google Workspace.
Mailchimp or similar email platforms, WordPress or website builders.
Photography/Videography, basic graphic design, social media management, CRM software.
Success Metrics (within first 6 months) Grow social media engagement across the brands.
Create consistent, high‑quality content.
Build meaningful local partnerships.
Increase leads and bookings.
Help launch new business concepts from marketing and sales perspectives.
Become the go‑to person for marketing and growth initiatives.
Compensation & Benefits $16-$19 per hour, depending on experience.
Mileage reimbursement (tracked through MileIQ, reimbursed at current IRS rate).
A company‑provided phone and tablet or laptop.
3% contribution to a 401(k) account (regardless of contribution amount).
Health insurance available after 60 days (60% paid by company).
Performance bonuses for recruiting/onboarding new clients.
Flexible schedule and opportunity for advancement.
Significant creative freedom.
Location Grand Rapids, MI. In‑person role; willingness to travel 75% preferred.

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